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Goldman Sachs Acquires White Ops; Roku To Pass 100M US Users In 2020

BY AdExchanger// December 22nd, 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. White Hot The Merchant Banking Division of Goldman Sachs is leading a deal to buy bot detection and anti-fraud company White Ops, Business Insider scoops. Goldman is being joined in the deal by VC firm ClearSky Security and investment firm NightDragon. The trio will […]
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Online Advertising

US Ad Market To Decline 4% to 8% In 2020 - With Political Ads, SMBs And Digital Providing Relief

BY Sarah Sluis// June 16th, 2020

Unlike the 2008-2009 recession which had a similar impact across all businesses, the economic effects of the coronavirus pandemic has been more hit-or-miss – and it has mostly missed digital advertising. While some businesses like brick-and-mortar retail dwindled, others adapted and grew as ecommerce surged. In media, sheltering-in-place created skyrocketing consumption on digital video and […]
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