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»Zenith

Zenith: Small Business Drives Global Ad Spend Growth And The Duopoly Reaps The Rewards

Small businesses in the United States are driving ad spend growth globally, thanks to self-serve and cost-efficient ad buying tools from Facebook and Google. While local businesses traditionally use local TV and radio, producing a commercial can cost thousands of dollars. And even though some DTC brands are targeting on OTT, production for those spots... Continue reading »
by Alison Weissbrot // October 7th, 2019 //
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Zenith Forecasts $45B In Video Ads This Year, But TV Is Still King

Online video ad spend will total $45 billion this year, up from $37 billion last year, and is expected to exceed $61 billion by 2021, according to Zenith’s Online Video Forecasts 2019 report published on Monday. Video advertising will also set the pace for global advertising, growing at 18% per year compared to 10% for... Continue reading »
by James Hercher // September 16th, 2019 //
»
As Prices Rise And Ratings Fall On Linear TV, Brands Pay More For Mass Reach

As audiences erode on linear TV, supply is shrinking and pricing is going up on scarcity value. Advertisers have already shifted a significant amount of money out of linear TV as audiences flock to digital. According to Zenith, digital will make up more than half of ad spend globally for the first time in 2021,... Continue reading »
by Alison Weissbrot // August 9th, 2019 //
»
GroupM Revises Ad Spend Forecast Down While Magna Anticipates Record Growth

GroupM and Magna both released global advertising spend forecasts Monday with very different findings. GroupM lowered its ad spend growth forecast for this year from 4.5% to 4.3%, reaching $543 billion. Magna, which measured 2018 in retrospect, said global ad spend grew by a record 7.2% this year to $552 billion. GroupM revised its 2019... Continue reading »
by Alison Weissbrot // December 3rd, 2018 //
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Zenith Forecasts Slower Programmatic Media Growth As Data Costs Go Up

Global programmatic advertising will grow by more than $13 billion next year and the year after, but its growth rate has stalled and it’s making slower-than-expected headway in taking share from non-programmatic media, according to Zenith’s 2018 Programmatic Marketing Forecast published Monday. Programmatic display advertising will clear $70.2 billion this year, according to the report,... Continue reading »
by James Hercher // November 19th, 2018 //
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Vox Misses Sales Goals; Global Ad Spending Holds Steady

The Plateau Problem Digital publisher Vox is set to miss its goal of $200 million in revenue this year by more than 15%, though it should still see double-digit growth over last year’s take of about $160 million, The Wall Street Journal reports. The issue came up at a board meeting last week amid investor... Continue reading »
by AdExchanger // September 25th, 2018 //
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Zenith: More Money Goes To Ad Tech Than To Actual Media

Ad tech companies grew roughly five times faster than the digital advertising market from 2010 to 2016, according to an ad spend forecast released by Zenith on Monday. The forecast tracked the revenues of 14 publicly traded ad tech companies including Adobe Marketing Cloud, Criteo, The Trade Desk, Rubicon Project, Rocket Fuel (taken private under... Continue reading »
by Alison Weissbrot // March 26th, 2018 //
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Zenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018

Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits. That’s the insight from global ad spend forecasts released Sunday by GroupM, Zenith and Magna, which predict the industry will grow between 3.1% and 5.2% this year to as high as $535 billion, as reported by Magna. Advertising growth... Continue reading »
by Alison Weissbrot // December 4th, 2017 //
»
Forrester: The Walled Gardens And Mobile Video Dominate The Future Of Digital Ad Spend

Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021, propelled mostly by social media ad spend, according to Forrester’s annual Online Display Advertising forecast, released Wednesday. As mobile adoption continues to surge, Forrester predicted, social ad spend will reach $40 billion by 2021, and... Continue reading »
by Kelly Liyakasa // November 30th, 2017 //
»
Zenith: Programmatic Display Will Eat The World By 2019

Programmatic trading is coming to traditional channels such as TV, radio and OOH sooner than you might think, according to according to Zenith’s third Programmatic Marketing Forecast, released Monday. Zenith predicts programmatic buying techniques used widely in digital display increasingly will bleed into more traditional media channels. The Publicis-owned agency reckons that advertisers will spend... Continue reading »
by Allison Schiff // November 20th, 2017 //
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