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»Angry Birds

Embattled Rovio Goes Big On Augmented Reality For ‘Angry Birds’ Movie Push

A new game from Rovio Entertainment serves as the foundation for a sweeping augmented reality rollout to promote the upcoming “Angry Birds” movie, due out in May. Rovio launched its campaign and the game, called “Angry Birds Action,” on Thursday. It’s more than a one-off effort, though, said Alex Lambeek, chief commercial officer and EVP... Continue reading »

by Allison Schiff // April 28th, 2016 //
»
‘Angry Birds’ Maker Dives Deeper Into Video And Native Ads, Eyes Programmatic Direct

Rovio, the creator of the "Angry Birds" mobile game franchise, was one of the first companies to explode in the mobile gaming space. Mobile gamers are fickle, though, and the company has expanded into a multimedia enterprise in addition to growing its advertising business. AdExchanger spoke with Michele Tobin, VP of global brand partnerships and... Continue reading »

by Judith Aquino // April 17th, 2014 //
»
 

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