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»Innovid

Why TV Companies Want To Own Buying Platforms – And Why It Might Hurt Buyers

When Roku bought dataxu for $150 million on Tuesday, it said the deal would make it easier for buyers of all sizes to access OTT inventory at scale, and use Roku’s ID off platform. Roku is basically trying to make more inventory, powered with better data, available to advertisers, said Frank Sinton, president and founder... Continue reading »
by Alison Weissbrot // October 25th, 2019 //
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Innovid Snaps Up Display Ad Company For $30M; Modern Publishers Need To Think Like DTC Marketers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is This Innovid-ive? Video ad company Innovid bought Argentinean display company Herolens for $30 million, after raising $30 million in January. “Display is a bad business,” Innovid CEO Zvika Netter told The Wall Street Journal. Huh? Well, Innovid needs a display ad business to... Continue reading »
by AdExchanger // September 20th, 2019 //
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These Are The Supply-Side Ad Servers Trying To Win The Next Generation Of TV

Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal rumble is playing out over who controls the ad serving for data-driven TV campaigns. AdExchanger looked at the TV and video ad serving landscape, where broadcasters and digital ad platforms like Google and Amazon fiercely... Continue reading »
by James Hercher // April 18th, 2019 //
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Innovid Raises $30M; Akamai To Snap Up Janrain

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Sees Green Innovid has raised $30 million to invest in CTV ad serving and measurement products. Goldman Sachs Private Capital Investing Group led the round, bringing Innovid’s total funding to $52.6 million. Innovid has held on to its independent status, which it thinks... Continue reading »
by AdExchanger // January 8th, 2019 //
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OTT? CTV? OMG What’s The Difference?

Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another. They’re also used interchangeably by many marketers, brands, and sometimes, by the most erudite reporters. With all the TLAs (three letter acronyms) we love to employ in this industry, we thought it’d be a good... Continue reading »
by Rae Paoletta // November 19th, 2018 //
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Innovid Lets Brands Remix Their Interactive OTT Ads

The headache of creating and scaling video across multiple connected TV platforms is real. Innovid launched its antidote on Thursday, a self-serve tool called OTT Composer that helps publishers quickly whip up customizable video assets and distribute them across over-the-top (OTT) devices and channels without having to make tweaks to meet each platform’s creative requirements.... Continue reading »
by Rae Paoletta // September 28th, 2018 //
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VAST 4.1: Why Are Changes Needed?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Tuminello, vice president of solutions and partnerships at Innovid. Believe it or not, video ad standards are almost 10 years old. VAST 2.0 and VPAID 1.0 [PDF] were drafted in 2009 and, generally... Continue reading »
by AdExchanger // June 21st, 2018 //
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Redefining The User Experience In The Connected TV Era

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. Fifty-six percent of the US population uses connected TV devices, and with this number growing rapidly, it has never been more important for the television... Continue reading »
by AdExchanger // April 19th, 2018 //
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White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It?

Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT) inventory. All inventory passing through Beachfront’s marketplace is now vetted and verified by White Ops, according to Frank Sinton, Beachfront’s founder and chief product officer. But is OTT fraud a... Continue reading »
by Kelly Liyakasa // March 15th, 2018 //
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Frequency Capping Is Far From Solved In Connected TV

Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video providers is a work in progress. But despite the industry’s recognition that consumers demand better ad experiences, many viewers find themselves bombarded with the same ad. Worse, those ads sometimes run within the same... Continue reading »
by Kelly Liyakasa // January 16th, 2018 //
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