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»customer data platform

Like its cohorts in the cloud – Salesforce, Adobe, Oracle and Microsoft – SAP is positioning its CDP mainly as a customer experience play.
We’ve Got One Too: SAP Launches Its Customer Data Platform

When it rains, it pours … CDP news. On Wednesday, two days after Twilio said it would pay $3.2 billion to acquire CDP Segment, SAP said it will release its enterprise customer data platform globally next month. SAP first teased its plan to roll out a CDP in May of last year. Like its cohorts... Continue reading »
by Allison Schiff // October 14th, 2020 //
»
work in progress
White Ops Mulls Name Change; WFA Sees Uptick In Digital Ad Spend

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Being Human White Ops is now the company formerly known as White Ops. The traffic verification provider is changing its name due to the “toxic association of good and bad with color and race,” wrote CEO Tamer Hassan in a blog post. Hassan said in the... Continue reading »
by AdExchanger // October 7th, 2020 //
»
Pini Yakuel, CEO and founder, Optimove
Optimove: Orchestration Is About Making Sense Of Data, Not Just Stitching It Together

This is the 10th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft and Tealium. Brands that sell commodities don’t differentiate on their products, they differentiate on data. “And they differentiate on relationships,” said Pini Yakuel, CEO and founder of Tel Aviv-based customer data platform... Continue reading »
by Allison Schiff // August 28th, 2020 //
»
Jeff Lunsford, CEO & president, Tealium
Tealium: Digital Is An Existential Mandate During COVID-19 And CDPs Can Help

This is the ninth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore and Microsoft. Evolving into a customer data platform was always part of the strategy for tag management vendor Tealium. But back in early 2012, when the company closed its $1.1 million Series A... Continue reading »
by Allison Schiff // July 27th, 2020 //
»
Microsoft Enters The CDP Fray With Its Cloud Platform And Its Own Data

This is the eighth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore and Tealium. Microsoft Dynamics, the company’s customer relationship product suite, has surged lately as it repositions itself as a customer data platform (CDP) competitor, which launched last year.  Satish Thomas, a 14-year Microsoft veteran and head of product... Continue reading »
by James Hercher // July 6th, 2020 //
»
Fayez Mohamood, Bluecore’s CEO and co-founder
Bluecore On Why CDPs Are ‘More Of A Capability Than A Stand-alone Category’

This is the seventh in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Microsoft and Tealium. Bluecore doesn’t identify as a customer data platform – but a lot of people see it as one. And that’s the category’s conundrum in a nutshell: Buyers are still trying to figure... Continue reading »
by Allison Schiff // July 1st, 2020 //
»
Lytics: How An OG CDP Distinguishes Itself In a Crowded Category

This is the sixth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Bluecore, Microsoft and Tealium. Everyone and their mother operates a customer data platform (CDP) nowadays. And that crowding obscures the actual purpose of a CDP, said James McDermott, co-founder and CEO of the CDP Lytics. “If... Continue reading »
by James Hercher // June 15th, 2020 //
»
ActionIQ: ‘Marketing Clouds Thrive On Noise In The CDP Space’

This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, Lytics, Bluecore, Microsoft and Tealium. COVID-19 threw a wrench into best-laid marketing plans. But marketers are learning to adapt, said Tasso Argyros, CEO and co-founder of customer data platform ActionIQ. “All of our clients have been... Continue reading »
by Allison Schiff // June 2nd, 2020 //
»
AB InBev Crafts Its Data Management Strategy With Help From ARM Treasure Data

AB InBev – parent to more than 500 brands, including Budweiser, Bud Light, Stella Artois and, of course, Corona – is the largest global beer company in the world, and it’s got sizable data silos to match. But until recently it had no way to connect them, said Lucas Borges, senior global mar tech manager... Continue reading »
by Allison Schiff // April 22nd, 2020 //
»
CDP Audiens Snags $8 Million In Funding From Asian Tech Giant NHN

Customer data platform Audiens closed an $8 million strategic investment from South Korean technology company NHN on Tuesday. What was it like to complete the company’s first big funding round during a global pandemic? “Nerve wracking,” joked Jonathan Brech, who was elevated from chief commercial officer to CEO of Audiens as part of the funding... Continue reading »
by Allison Schiff // April 21st, 2020 //
»
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