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»customer data platform

Neej Gore, chief data officer of Zeta Global.
4 Ways Agile Intelligence Can Make Your Marketing Smarter

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neej Gore, chief data officer of Zeta Global. The potential of data-driven marketing is entering a brave new world. The explosion in consumer data availability over the last few years… Continue reading »
by AdExchanger Guest Columnist // May 17th, 2022 //
»
Customer retention is a beautiful thing.
How E.l.f. Turns First-Time Buyers Into Brand Loyalists

Customer retention is a beautiful thing. But it doesn’t happen without an ongoing investment in personalized customer experiences, said Ekta Chopra, chief digital officer at cosmetics brand e.l.f. “We’re not just trying to reach our current customers,” Chopra said. “We’re looking to build long-term relationships with new ones.” E.l.f.’s main mechanism to draw people in… Continue reading »
by Allison Schiff // March 18th, 2022 //
»
Nitin Rabadia, commercial director, Kepler Group
Marketers, Stop Procrastinating On Cookieless

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nitin Rabadia, commercial director, Kepler Group. As an industry, we’re guilty of procrastination. With just months until third-party cookies are deprecated, so many advertisers are still twiddling their thumbs. Some… Continue reading »
by AdExchanger Guest Columnist // March 11th, 2022 //
»
One year after acquiring the CDP Segment, cloud communications API platform Twilio is making its first foray into martech with Twilio Engage.
Cloud Giant Twilio Is Getting Into Mar Tech

One year after acquiring the customer data platform Segment, cloud communications API platform Twilio is making its first foray into mar tech. On Wednesday, Twilio launched Twilio Engage, a next-gen marketing cloud of sorts that aims to take on traditional marketing clouds by taking the pipes Segment built to process, query and segment data and… Continue reading »
by Allison Schiff // October 20th, 2021 //
»
Amperity Raises $100 Million As The CDP Category Grows Up

The customer data platform (CDP) craze isn’t over yet. The CDP startup Amperity raised $100 million on Tuesday at a valuation of a little more than $1 billion dollars. The new round brings Amperity’s total funding to $187 million. Amperity last raised $50 million in Series C funding in 2019. The billion-dollar valuation mints Amperity… Continue reading »
by James Hercher // July 13th, 2021 //
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David Kaganovsky, Global Chief Technology Officer, Wavemaker Global
Key Considerations For Marketers Investing In A Customer Data Platform

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Kaganovsky, Global Chief Technology Officer, Wavemaker Global As the third-party cookie approaches its sunset, marketers are scrambling for alternatives. Could the customer data platform (CDP) be that solution, helping brands to thrive… Continue reading »
by AdExchanger Guest Columnist // June 18th, 2021 //
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Salesforce rolled out a revamped version of its CDP with smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships.
Salesforce Upgrades Its CDP With Better Segmentation And Tighter Integrations

Salesforce rolled out a revamped version of its customer data on platform on Thursday with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships for data activation. “We’re fully embracing the CDP category,” said Robin Grochol, SVP of product management for Salesforce Marketing Cloud. That… Continue reading »
by Allison Schiff // May 13th, 2021 //
»
Heineken USA Launches First-Party Data Strategy To Prepare For A Cookieless Future

In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive brand awareness. Since that time, privacy regulations in Europe, California, Virginia and elsewhere have rolled out, and Apple will soon make IDFA opt-in, likely limiting its use for advertisers. The world’s second-largest beer maker was… Continue reading »
by Tony Rifilato // April 19th, 2021 //
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Twilio-Segment’s CEO Peter Reinhardt On Life After A Multi-Billion Acquisition

The $3.2 billion price tag on cloud communications platform Twilio’s acquisition of CDP Segment in October was sexy. But the data problem Segment aims to solve, although vitally important, is often considered less so, says Peter Reinhardt, co-founder of Segment and CEO of a new entity called Twilio-Segment that’s working on building a platform to… Continue reading »
by Allison Schiff // April 1st, 2021 //
»
Are CDPs Having An Identity (Resolution) Crisis?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Joseph Enever, senior director analyst at Gartner. Customer data platforms (CDPs) are facing an identity crisis: just like marketers.  Although marketers have spent lavishly on martech to support personalization, brands face… Continue reading »
by AdExchanger // February 11th, 2021 //
»
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