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»customer data platform

Jeff Lunsford, CEO & president, Tealium
Tealium: Digital Is An Existential Mandate During COVID-19 And CDPs Can Help

This is the ninth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore and Microsoft. Evolving into a customer data platform was always part of the strategy for tag management vendor Tealium. But back in early 2012, when the company closed its $1.1 million Series A... Continue reading »
by Allison Schiff // July 27th, 2020 //
»
Microsoft Enters The CDP Fray With Its Cloud Platform And Its Own Data

This is the eighth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics and Bluecore. Microsoft Dynamics, the company’s customer relationship product suite, has surged lately as it repositions itself as a customer data platform (CDP) competitor, which launched last year.  Satish Thomas, a 14-year Microsoft veteran and head of product for... Continue reading »
by James Hercher // July 6th, 2020 //
»
Fayez Mohamood, Bluecore’s CEO and co-founder
Bluecore On Why CDPs Are ‘More Of A Capability Than A Stand-alone Category’

This is the seventh in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics and Microsoft. Bluecore doesn’t identify as a customer data platform – but a lot of people see it as one. And that’s the category’s conundrum in a nutshell: Buyers are still trying to figure... Continue reading »
by Allison Schiff // July 1st, 2020 //
»
Lytics: How An OG CDP Distinguishes Itself In a Crowded Category

This is the sixth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Bluecore and Microsoft. Everyone and their mother operates a customer data platform (CDP) nowadays. And that crowding obscures the actual purpose of a CDP, said James McDermott, co-founder and CEO of the CDP Lytics. “If... Continue reading »
by James Hercher // June 15th, 2020 //
»
ActionIQ: ‘Marketing Clouds Thrive On Noise In The CDP Space’

This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, Lytics, Bluecore and Microsoft. COVID-19 threw a wrench into best-laid marketing plans. But marketers are learning to adapt, said Tasso Argyros, CEO and co-founder of customer data platform ActionIQ. “All of our clients have been forced... Continue reading »
by Allison Schiff // June 2nd, 2020 //
»
AB InBev Crafts Its Data Management Strategy With Help From ARM Treasure Data

AB InBev – parent to more than 500 brands, including Budweiser, Bud Light, Stella Artois and, of course, Corona – is the largest global beer company in the world, and it’s got sizable data silos to match. But until recently it had no way to connect them, said Lucas Borges, senior global mar tech manager... Continue reading »
by Allison Schiff // April 22nd, 2020 //
»
CDP Audiens Snags $8 Million In Funding From Asian Tech Giant NHN

Customer data platform Audiens closed an $8 million strategic investment from South Korean technology company NHN on Tuesday. What was it like to complete the company’s first big funding round during a global pandemic? “Nerve wracking,” joked Jonathan Brech, who was elevated from chief commercial officer to CEO of Audiens as part of the funding... Continue reading »
by Allison Schiff // April 21st, 2020 //
»
Segment On Life As a CDP In The Age Of Coronavirus: ‘A Lot Of Small Fires To Put Out’

This is the fourth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, ActionIQ, Lytics, Bluecore and Microsoft. One silver lining of working from home is being able to see everyone’s kids on Zoom, said Peter Reinhardt, CEO and co-founder of customer data platform Segment. The parenting channel on Segment’s... Continue reading »
by Allison Schiff // April 9th, 2020 //
»
Indie CDPs Need To Do A Way Better Job Explaining Their Value

When it comes to use, familiarity, market share and mindshare in the customer data platform (CDP) ecosystem, the big marketing clouds lead their smaller indie counterparts by a mile. But a peek under the hood reveals a more nuanced story. The marketing clouds are sucking all the air out of the room, but it’s the... Continue reading »
by Allison Schiff // March 10th, 2020 //
»
Amperity: When It Comes To Selling CDP Tech, Honesty Is The Best Policy

This is the third in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Segment, ActionIQ, Lytics, Bluecore and Microsoft. Amperity is more than happy to explain to clients and prospects what its technology isn’t designed for. Candor helps win deals, said CEO Kabir Shahani, who co-founded the company in 2016. Amperity... Continue reading »
by Allison Schiff // March 10th, 2020 //
»
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