Retailer

This cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and reach younger generations of customers.

Has performance-based pay finally arrived for agencies? Traditionally, marketing services firms were paid on a set scope of billable hours worked by each employee on an account. But a growing number of advertisers are pushing for more tangible, ROI-based remuneration. The biggest recent example is McDonald’s. The quick-serve advertiser’s RFP process specified that agency compensation […]