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»ad spending

Most Marketers Will Increase Spend In 2021; YouTube Readies Its TikTok Rival

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investment Boost After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65%... Continue reading »
by AdExchanger // January 29th, 2021 //
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Goldman Sachs Acquires White Ops; Roku To Pass 100M US Users In 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. White Hot The Merchant Banking Division of Goldman Sachs is leading a deal to buy bot detection and anti-fraud company White Ops, Business Insider scoops. Goldman is being joined in the deal by VC firm ClearSky Security and investment firm NightDragon. The trio will... Continue reading »
by AdExchanger // December 22nd, 2020 //
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Amazon Has A Data Advantage On CTV; US Ad Spend Set To Fall To 2018 Levels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s CTV Boom Amazon may be a little late to the CTV advertising game, but it’s catching up quick thanks to its troves of shopper data and the built-in base of brands already selling on its platform, The Drum reports. Most of Amazon’s CTV... Continue reading »
by AdExchanger // November 25th, 2020 //
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BuzzFeed Buys HuffPost; Near Acquires Teemo

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Make A Deal HuffPost finally has a home. After being on the market for quite some time, the Verizon-owned publisher was acquired by BuzzFeed on Thursday in an all-stock deal that unites two of the larger players in digital media, The Wall Street... Continue reading »
by AdExchanger // November 20th, 2020 //
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Apple To Cut App Store Fees For Small Devs; Georgia Senate Runoff Tops $100M In Ad Spending

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Halves Not Apple is about to make a lot of smaller developers happy. Starting next year, Apple will lower its commission from 30% to 15% on sales for developers that generate less than $1 million in revenue through the App Store, including on... Continue reading »
by AdExchanger // November 19th, 2020 //
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GroupM Taps 2 From Within To Lead Global Partnerships And Social

GroupM recently promoted veterans Kieley Taylor and Amanda Grant to global head of partnerships and global head of social, respectively, as part a strategic move aimed at strengthening the company’s relationships with Google as well as Amazon, Spotify, Twitter and others. Taylor, previously global head of social, will focus heavily on Google as she designs... Continue reading »
by Tony Rifilato // November 11th, 2020 //
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Roughly 6.6 million United States households will cut the cord this year, according to eMarketer’s latest forecast on pay TV trends,
Not A Good Year For Pay TV: More Than 6 Million US Households Will Cut The Cord In 2020

This ain’t no papercut. Roughly 6.6 million United States households will cut the cord this year, according to eMarketer’s latest forecast on pay TV trends, released Monday. That’s a 7.5% year-over-year decline, the biggest drop eMarketer has observed. And the picture doesn’t get much rosier for broadcast TV. By 2024, more than one-third of all... Continue reading »
by Allison Schiff // September 21st, 2020 //
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Ad Spend On Facebook Down More Than 31% In Late June Due To The Boycott

The formal Facebook advertising boycott didn’t kick off until the beginning of July – but advertisers in the United States were already starting to pull back in June. Ad spend decreased by 31.6% across North America during the last two weeks of June, according to data released Tuesday by social media metrics company Socialbakers. That means... Continue reading »
by Allison Schiff // July 22nd, 2020 //
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As Attention Moves To CTV, 59% Of Buyers Are Increasing Their CTV Budgets This Year

As buyers return to the ad marketplace, they’re concentrating their spend in digital advertising, especially connected TV (CTV), according to an IAB survey of 148 buyers conducted in early June. Overall, 59% of respondents said they planned to increase their CTV/OTT budgets in the second half of 2020 compared to the previous year, the highest... Continue reading »
by Sarah Sluis // June 16th, 2020 //
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Tencent Sees Major Gaming Growth In Q1 – But It’s Not Banking On Maintaining That Momentum

Tencent had a monster start to the year, with overall ad revenue bolstered by its gaming division (natch). But it’s being super cautious about its outlook for the second quarter compared with others in the gaming space as people return to work and have less time to game their hearts out. While Activision Blizzard and... Continue reading »
by Allison Schiff // May 13th, 2020 //
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