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»ad spending

Roughly 6.6 million United States households will cut the cord this year, according to eMarketer’s latest forecast on pay TV trends,
Not A Good Year For Pay TV: More Than 6 Million US Households Will Cut The Cord In 2020

This ain’t no papercut. Roughly 6.6 million United States households will cut the cord this year, according to eMarketer’s latest forecast on pay TV trends, released Monday. That’s a 7.5% year-over-year decline, the biggest drop eMarketer has observed. And the picture doesn’t get much rosier for broadcast TV. By 2024, more than one-third of all... Continue reading »
by Allison Schiff // September 21st, 2020 //
»
Ad Spend On Facebook Down More Than 31% In Late June Due To The Boycott

The formal Facebook advertising boycott didn’t kick off until the beginning of July – but advertisers in the United States were already starting to pull back in June. Ad spend decreased by 31.6% across North America during the last two weeks of June, according to data released Tuesday by social media metrics company Socialbakers. That means... Continue reading »
by Allison Schiff // July 22nd, 2020 //
»
As Attention Moves To CTV, 59% Of Buyers Are Increasing Their CTV Budgets This Year

As buyers return to the ad marketplace, they’re concentrating their spend in digital advertising, especially connected TV (CTV), according to an IAB survey of 148 buyers conducted in early June. Overall, 59% of respondents said they planned to increase their CTV/OTT budgets in the second half of 2020 compared to the previous year, the highest... Continue reading »
by Sarah Sluis // June 16th, 2020 //
»
Tencent Sees Major Gaming Growth In Q1 – But It’s Not Banking On Maintaining That Momentum

Tencent had a monster start to the year, with overall ad revenue bolstered by its gaming division (natch). But it’s being super cautious about its outlook for the second quarter compared with others in the gaming space as people return to work and have less time to game their hearts out. While Activision Blizzard and... Continue reading »
by Allison Schiff // May 13th, 2020 //
»
Facebook Shores Up Its Relationship With SMBs – So That They’ll Survive The Crisis To Advertise Another Day

Small advertisers stick with what they know during a recession – and what they know is Facebook. As of January, Facebook had more than 8 million active advertisers on its platform, of which multiple millions are no doubt small and medium-sized businesses. Facebook doesn’t break out how many SMBs there are in its overall advertiser base... Continue reading »
by Allison Schiff // April 8th, 2020 //
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Will Small Advertisers Stand By Facebook During A Downturn?

Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook’s ability to measure advertising returns is its saving grace. Will the same hold true for small- to mid-sized marketers? AdExchanger called on several analysts and senior marketers to get their take. On the whole, they agreed SMBs will continue to buy... Continue reading »
by Allison Schiff // February 11th, 2019 //
»
Ad Spend Is In Flux As Advertisers Reshuffle Budgets For Digital

Is traditional advertising dying in the US? Not for midsize advertisers, according to research from Kantar Media. However, while smaller and midsize advertisers are spending more on “traditional linear media,” the largest US advertisers are redirecting those budgets to digital forums. “The growth of the ad market is on two different tracks right now,” said... Continue reading »
by Liz Rowley // March 20th, 2015 //
»
Can Aol Video Grab TV Ad Dollars? Or Just Display?

Aol wants to be the "new TV." During its lavish NewFront presentation last month, it pressed the message "We're ready for primetime" – that is, primetime TV ad spending. Today the company released a survey of 770 ad industry executives on the migration of TV spend to digital video. Respondents indicated plans to shift spend... Continue reading »
by David Kaplan // June 5th, 2013 //
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