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»brand suitability

Allison Schiff, senior editor, AdExchanger
Brand Safety Shouldn’t Be Reactionary – Advertisers Need To Do Better

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Allison Schiff, senior editor at AdExchanger. It's part of a series of perspectives from AdExchanger's editorial team. While most people were glued to their TV screens watching the chaos unfold in... Continue reading »
by Allison Schiff // January 7th, 2021 //
»
Apple And Facebook Spar Over Privacy; Facebook Antitrust Case Could Focus On Past Acquisitions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. Facebook Although maybe not as exciting as the upcoming Mike Tyson fight against Roy Jones Jr., Apple and Facebook have been trading blows this week over which one of them exploits their users more. Business Insider reports that Apple landed the first... Continue reading »
by AdExchanger // November 23rd, 2020 //
»
DoubleVerify Develops A More Nuanced Tool To Gauge Brand Suitability

Ad verification company DoubleVerify said Tuesday it is launching a tool in January that will help advertisers take a more nuanced approach to their brand suitability needs. DoubleVerify said it is rolling out the “next evolution” of its brand safety and suitability solution, Brand Suitability Tiers, which will allow advertisers, publishers and platforms to speak... Continue reading »
by Anthony Rifilato // November 18th, 2020 //
»
Twin News Cycles Accelerate The Transition From Brand Safety To Suitability

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO at Peer39. Our country is currently gripped by two nation-altering storylines, the likes and scale of which our modern news media has never seen. COVID-19 is so all-encompassing that... Continue reading »
by AdExchanger // July 10th, 2020 //
»
TripleLift’s ‘Help Journalism’ Program Incents Brands To Advertise Against Hard News

TripleLift is trying to encourage brands to buy ads next to news content, and has curated a group of 1,600 news publishers into a private marketplace. Those buying within the Help Journalism PMP also won’t have to pay TripleLift’s ad tech fee for the rest of Q2. GroupM has signed more than a dozen of its... Continue reading »
by Sarah Sluis // June 2nd, 2020 //
»
 

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