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»Nasdaq

CMO Stints Shorten; HBO Max Launches

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Short Stint The average tenure of CMOs in the United States dropped again in 2019, to 41 months from about 43 months in 2018. That’s the lowest number on record since 2009, according to a report from executive search firm Spencer Stuart. The... Continue reading »
by AdExchanger // May 28th, 2020 //
»
Cardlytics Debuts On Nasdaq As Founders Consider The Path Forward

It’s IPO day for Cardlytics, the maker of an analytics platform that leverages purchase data sourced directly from bank partners. Cardlytics began trading at about $12, below its target share price of $13-$15, when Nasdaq opened Friday, before climbing modestly to $13 in afternoon trading. Cardlytics aims to raise about $70 million in the offering.... Continue reading »
by Kelly Liyakasa // February 9th, 2018 //
»
Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media

Along with its eponymous New York stock exchange, Nasdaq Inc. powers more than 80 transactional markets around the world. Now, its blockchain technology powers a startup advertising exchange called the New York Interactive Ad Exchange (NYIAX), which plans eventually to create a market where digital media inventory could be bought and sold like stock on... Continue reading »
by James Hercher // March 14th, 2017 //
»
Video Ad DSP TubeMogul Makes NASDAQ Debut

Updated with comments from Brett Wilson, TubeMogul's CEO Video demand-side platform (DSP) TubeMogul ($TUBE) made its NASDAQ debut Friday. While its share price was projected at only the $7 to $8 range – below previous predictions of $10 to $11 – within only an hour of trading, TubeMogul's share price increased to $9.84. At the top of the hour, the company... Continue reading »
by Kelly Liyakasa // July 18th, 2014 //
»
NASDAQ Debutante TubeMogul Saw Video Platform Acceleration In Q1

TubeMogul, whose IPO is expected soon, saw revenue from direct users of its demand-side platform (DSP) ramp up dramatically in the first quarter of the year. According to an updated S-1 filed with the Securities and Exchange Commission, total revenue for Q1 2014 grew to $22 million, 130% more than it made the first three months... Continue reading »
by Zach Rodgers // May 1st, 2014 //
»
Rocket Fuel IPO Explodes, Share Price Doubles In Early Trading

Rocket Fuel is living up to its name in its first hours as a public company. After going public at $29, the high end of its range, the share price more than doubled to $62 by late morning. Since then it has fallen back to $55.50, as of noon EST, a 91% gain. The running... Continue reading »
by David Kaplan // September 20th, 2013 //
»
Could A Nasdaq-Style Glitch Bring Ad Trading To Its Knees?

Now and then the question comes up. How vulnerable is the digital ad ecosystem to the technical problems that occasionally knock out trading in the major financial markets? One such glitch hit Nasdaq on Thursday, freezing out investors for three hours. Time to revisit! Once the preferred way of explaining RTB to one's relatives, the "financial... Continue reading »
by Zach Rodgers // August 26th, 2013 //
»
 

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