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»Oracle Data Cloud

If You’re Using A Blacklist, It’s ‘Dead’ Certain You Blocked This Article

This article is sponsored by Oracle Data Cloud. The digital world can be a scary place, so it’s no wonder that brands and agencies are clamoring to find solutions that protect brand equity without sacrificing the scale advertisers need to stay top of mind for consumers. In doing so, many are relying on stringent keyword... Continue reading »
by AdExchanger Content Studio // October 15th, 2019 //
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Oracle Data Cloud Cuts Staff As It Tries To Move Beyond Third-Party Data

Assembled from acquisitions totaling in the multibillions, Oracle Data Cloud (ODC) had become inefficient, too focused on its declining business selling third-party data. Now, the embattled unit is trying to streamline. ODC cut 10% to 15% of its staff Monday, multiple sources told AdExchanger, after which it will focus on contextual data, brand safety and... Continue reading »
by Sarah Sluis // September 24th, 2019 //
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Are GIFs Viewable? GIPHY Hooks Up With Oracle’s Moat To Prove It

GIPHY is growing up. The search engine for GIFs is partnering with Oracle Data Cloud’s Moat to measure viewability, ad delivery and invalid traffic for short-form branded content on its platform. The metrics will be baked into the price of media and available for all campaigns and sponsored GIFs starting in Q4 when GIPHY and... Continue reading »
by Allison Schiff // September 23rd, 2019 //
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Samsung Ads Is Using Moat To Measure Viewability And Woo More Advertisers To OTT

Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite. On Thursday, Samsung’s advanced TV division, Samsung Ads, said that it’s partnering with Oracle Data Cloud’s Moat to measure viewability and the invalid traffic (IVT) rates for ad delivery on over-the-top inventory across Samsung Smart TV... Continue reading »
by Allison Schiff // June 13th, 2019 //
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Eric Roza To Depart As Chief Of Oracle Data Cloud

Ryan Joe contributed. Eric Roza is leaving Oracle Data Cloud (ODC) after more than four years as its SVP and general manager. Roza told employees in a note on Monday that he plans to retire this summer, in order to spend more time with his family. (Full note reprinted below.) “New and unexpected roles as... Continue reading »
by Allison Schiff // April 3rd, 2019 //
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Oracle Data Cloud Kills Off Its AddThis Audience Business In Europe

Looking for AddThis audience data in the EU? You won’t find it. Oracle Data Cloud has quietly pulled the plug on that business line. Although Oracle declined to say exactly when it began shutting down AddThis, the process started at some point in the last number of months. Under the General Data Protection Regulation, unconsented... Continue reading »
by Allison Schiff // March 18th, 2019 //
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Oracle Data Cloud Companies Expose ‘DrainerBot’ App Fraud Scheme

Oracle has uncovered an ad fraud operation it calls “DrainerBot,” which siphoned off ad dollars and monthly data packages. Oracle’s internet infrastructure business Dyn originally discovered the operation after it picked up suspicious activity among some mobile apps using an SDK from Tapcore, a Dutch mobile monetization company. The apps obscured web data with proxy... Continue reading »
by James Hercher // February 20th, 2019 //
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Oracle Data Cloud's Plan To Take Over Digital Media Without Touching Media

Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken a central role in powering Oracle’s core products. Oracle Data Cloud further enhanced its ability to measure the digital media supply chain with its $850 million acquisition of Moat and the $400 million acquisition of... Continue reading »
by James Hercher // September 25th, 2018 //
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Oracle Data Cloud Buys Grapeshot

Oracle has acquired Grapeshot, a UK-based contextual targeting startup, the companies announced Tuesday. Grapeshot provides pre-bid insights based on the media being considered. Terms of the deal were not disclosed. Grapeshot will join the Oracle Data Cloud, where it will be combined with Moat to strengthen the company’s brand safety service. The company initially focused... Continue reading »
by James Hercher // April 24th, 2018 //
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Why Some Data Companies Are Selling Data As A Percent Of Media

Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than transacting on CPMs. Instead of buying data at a fixed rate per thousand impressions, a percent-of-media model ties the cost of data to the cost of media. An advertiser, for instance, is unlikely to spend... Continue reading »
by James Hercher // February 15th, 2018 //
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