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»Streaming TV

Amazon's Share Of Digital Advertising Grows; Roku To Debut Brand-Sponsored Vids

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grabbing Share Watch out, Google and Facebook – Amazon is catching up. According to eMarketer, Amazon’s share of the digital ad market in the United States grew to 10.3% last year, up from 7.8% in 2019, The Wall Street Journal reports. It’s expected to make... Continue reading »
by AdExchanger // April 7th, 2021 //
»
Comcast Partners With Innovid To Automate Digital And Linear Campaigns

Comcast Technology Solutions (CTS) has integrated TV ad server Innovid’s ad tech into its Ad Management Platform as part of an effort to unify linear and digital ad campaign management.  The combination will help automate workflow processes, including creative ad management, performance analytics and optimization across screens and channels for both linear TV and online... Continue reading »
by Tony Rifilato // March 31st, 2021 //
»
Converged TV At The Tipping Point, With FuboTV’s Diana Horowitz

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Streaming TV adoption has accelerated to the point where a large majority of US households contain a connected TV device, and nearly as many (78%, per Leichtman Research) subscribe to at least one streaming service. But marketers are... Continue reading »
by Zach Rodgers // March 26th, 2021 //
»
NBCUniversal Flexes Programmatic Peacock And NBCU Identifier At ONE21 Showcase

NBCUniversal’s new data and technology offerings includes the ability to buy programmatically on Peacock for the first time and an NBCU identifier that brings together first-party data across its entertainment brands — including its parks and resorts businesses.  At its ONE21 event on Monday, NBCU mapped out its plan to bolster One Platform — launched... Continue reading »
by Tony Rifilato // March 22nd, 2021 //
»
Disney Online Channels Are Nipping At Broadcast Heels; Does GDPR Need A Makeover?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Streaming Win In yet another sign that streaming is where it’s at, advertising at Disney’s online channels are on pace to overtake the company’s ABC broadcast network as marketers shift spending to more targeted audiences. Per Ad Age, ad sales at Disney’s direct-to-consumer... Continue reading »
by AdExchanger // March 4th, 2021 //
»
Monetizing TV News Post Trump; WordPress Buys Parse.ly

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Now What? With Trump out of office, media companies will have to figure out how news fits into a streaming future. CNBC reports that the news frenzy around Donald Trump’s presidency allowed news companies to delay any dramatic shifts to their business models for... Continue reading »
by AdExchanger // February 9th, 2021 //
»
Measurement, Transparency And Accountability Are Big Themes in CTV This Year

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Much has been made about the shift to CTV during the pandemic, and as advertisers follow the eyeballs and companies race to capture a larger share of the streaming ad market dominated by established players such as Roku and Amazon, the big conversations this year... Continue reading »
by Tony Rifilato // February 8th, 2021 //
»
The Super Bowl Will Be Different This Year (Duh)

Super Bowl LV will look pretty different on and off the field when the Kansas City Chiefs and Tampa Bay Buccaneers square off Sunday. While 186.6 million people are expected to tune in this year, according to the National Retail Federation, the COVID-19 pandemic is also playing a big role in how advertisers are adjusting... Continue reading »
by Tony Rifilato // February 5th, 2021 //
»
OpenAP Launches SSP To Show Inventory Availability In Linear TV

OpenAP, a consortium of TV networks that allows advertisers to buy standardized audiences across their inventory, launched its first tech product on Monday, a supply-side platform (SSP). SSPs are a mainstay of digital publisher technology, and now they're coming into the TV world to help improve the antiquated linear TV ad buying process by adding... Continue reading »
by Tony Rifilato // January 11th, 2021 //
»
Advertisers Pause Spend Amid DC Chaos; Facebook Bans Trump

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stepping Back So … 2021 is off to a great start. After pro-Trump mobs stormed the US Capitol on Wednesday, advertisers are pulling their paid social advertising and reevaluating their overall ad spend, Digiday reports. Some advertisers paused their paid social just as DC’s... Continue reading »
by AdExchanger // January 8th, 2021 //
»
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