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»MediaCom

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White Ops Mulls Name Change; WFA Sees Uptick In Digital Ad Spend

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Being Human White Ops is now the company formerly known as White Ops. The traffic verification provider is changing its name due to the “toxic association of good and bad with color and race,” wrote CEO Tamer Hassan in a blog post. Hassan said in the... Continue reading »

by AdExchanger // October 7th, 2020 //
»
Google Supports Curbside Pickup For Retailers; ANA Releases Data Buyer’s Guide

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Curb Appeal Google introduced curbside pickup sales for retailers. The tool is in beta, so stores must sign up for Google’s “store pickup” program, run live local inventory ads and have items guaranteed in stock. Stores can still have text saying they offer curbside... Continue reading »

by AdExchanger // May 12th, 2020 //
»
Blis Releases Location-Based Analytics Tool That Shows How People Interact With Their Environments

Unlikely insights into consumer behavior can help move the needle, and location data is a rich source of unlikely insights. On Tuesday, UK-based location data company Blis released an analytics tool in beta called Smart Trends that blends point-of-interest (POI) data and offline movement data to draw conclusions about how people interact with physical locations... Continue reading »

by Allison Schiff // December 5th, 2017 //
»
Cannes 2016: GroupM Sees Connect Initiative Becoming Part Of Its Foundation

When WPP officially launched Connect in May, it hoped the endeavor would evolve into a core aspect of its media buying umbrella GroupM. “What we’re building centrally will eventually become part of the overall GroupM operation,” said Connect CEO Ruud Wanck. “We’re looking at it as an incubator. But as all media goes programmatic over... Continue reading »

by Ryan Joe // June 22nd, 2016 //
»
MediaCom Gauges The Emotional Impact Of Video Ads

It’s one thing if a consumer views your video ad, but it’s another if they were receptive to your content. In an effort to gauge that impact, WPP agency MediaCom forged a global partnership Tuesday with Realeyes, an emotion analytics platform that uses opt-in facial-coding technology to gauge user response to online video ads. The... Continue reading »

by Kelly Liyakasa // January 12th, 2016 //
»
TV Syncing Is Top Of Mind For Media Agencies And Big Game Devs

Digital advertising is a budget behemoth, but television advertising is still a nearly $70 billion business – a fact that informs the planning process at WWP-owned media agency MediaCom. Because although digital video and streaming is starting to take a big bite out of linear’s lunch, TV is still the dominant consumption source, according to... Continue reading »

by Allison Schiff // July 16th, 2015 //
»
Agencies And Brands Can’t Stay Comfortable Spending In One Spot

The brand-agency relationship used to be relatively simple. True, brands would have multiple agencies – social, digital, media-buying, for instance – but most of the spend would focus on a single area, usually television. But as other digital channels become more important to consumers, brands are beginning to realize that stuffing too much money in... Continue reading »

by Kelly Liyakasa // April 1st, 2014 //
»
MediaCom And Celtra Seek To Streamline Mobile Advertising

Media agency MediaCom launched a partnership with mobile ad creation and analytics platform Celtra on Wednesday, a year after the two began working together. The two companies hope to develop solutions that simplify the management, observation and delivery of mobile advertising. Traditionally, these steps required clients to work with individual publishers and multiple tools. In... Continue reading »

by Liz Rowley // March 14th, 2014 //
»
Cannes Lions: Shell Lacks Faith In Display Ad Creative

Talking about data feels a bit transgressive in Cannes, where creativity is literally center stage. But with data driving so much change at agencies – including at creative shops – it seems an unavoidable topic. It came up frequently in a conversation on Tuesday with Americo Campos Silva, Shell's Global Media Manager, and Sasha Savic, CEO... Continue reading »

by Zach Rodgers // June 19th, 2013 //
»
How MediaCom Does Data

As a WPP Group agency, MediaCom works closely with the holding company's Xaxis trading desk to execute data-driven media strategies. In such relationships between agencies and trading desks, it can be hard for a client to know where the desk stops and the operating agency begins. That creates a tricky problem, since first party data... Continue reading »

by Zach Rodgers // January 2nd, 2013 //
»
 

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