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»Human

MMI Says It Uncovered CTV Fraud Costing Advertisers $20 Million Per Month

Ad measurement and verification company Method Media Intelligence uncovered a connected TV fraud scheme that it says rakes in $10 million a month in ad revenue. The scheme, dubbed “RapidFire,” feeds counterfeit bid requests into ad exchanges running open auctions for CTV inventory. Like many multimillion video fraud scams, RapidFire targets server-side ad insertion (SSAI)... Continue reading »
by Tony Rifilato // August 27th, 2021 //
»
After Methbot Conviction, Ad Industry Zeroes In On CTV As Fraud Hotspot

Following this month’s conviction of Aleksandr Zhukov – the ringleader of an ad fraud scam called Methbot that bilked digital advertisers out of more than $7 million five years ago – industry leaders said that such scams are becoming more frequent in connected TV (CTV) and are often tied to larger cybercrime operations. Leaders from... Continue reading »
by Tony Rifilato // June 14th, 2021 //
»
Conviction Of Russian Ad Fraudster Sets Precedent. Will It Make Scammers Think Twice?

Five years after a Russian ad fraud scheme that bilked digital advertisers out of more than $7 million was uncovered, self-proclaimed “King of Fraud” Aleksandr Zhukov was convicted last week by a federal jury in Brooklyn. Zhukov, 41, was arrested in Bulgaria in 2018 and extradited to the United States in 2019 for running a... Continue reading »
by Tony Rifilato // June 2nd, 2021 //
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An Open Letter to the Gods of CTV

This article is sponsored by HUMAN. To Whom it May Concern: First of all, let us say that we’re big fans of your work. That thing you did earlier this spring with the WandaVision ending? Awesome. And we’re still talking about Orange is the New Black, and that’s been over for ages (at least in... Continue reading »
by AdExchanger Content Studio // May 18th, 2021 //
»
Buyers.json And DemandChain Object Now Available For Public Comment; White Ops Becomes Human

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Specifications The IAB Tech Lab is rolling out new specs, this time for the buy-side, around transparency and brand safety: big topics of conversation these days. IAB has released two new technology standards — buyers.json and DemandChain Object — that are open for... Continue reading »
by AdExchanger // March 31st, 2021 //
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