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»moat

Kevin Whitcher of Oracle
How Does Audience Attention Impact Your Cross-Platform Reach?

This article is sponsored by Moat by Oracle Data Cloud. When it comes to TV commercials, the difference between a successful ad and a failure can be difficult to pin down. Sometimes the timing was wrong, or the target demographic was off – and other times the message simply didn’t resonate. Whatever the reason, advertising... Continue reading »
by AdExchanger Content Studio // October 5th, 2020 //
»
Moat Introduces New Reach Tool For Cross-Platform Digital Campaigns

Digital ad mainstay Moat is getting into reach-based measurement, and incorporating TV. The Oracle Data Cloud unit revealed the general availability of its cross-platform reach tool, Moat Reach, on Tuesday. Oracle Data Cloud has been working on Moat Reach for more than a year, said product management VP Kevin Whitcher. It integrates Moat’s analytics platform,... Continue reading »
by James Hercher // May 19th, 2020 //
»
Are GIFs Viewable? GIPHY Hooks Up With Oracle’s Moat To Prove It

GIPHY is growing up. The search engine for GIFs is partnering with Oracle Data Cloud’s Moat to measure viewability, ad delivery and invalid traffic for short-form branded content on its platform. The metrics will be baked into the price of media and available for all campaigns and sponsored GIFs starting in Q4 when GIPHY and... Continue reading »
by Allison Schiff // September 23rd, 2019 //
»
Samsung Ads Is Using Moat To Measure Viewability And Woo More Advertisers To OTT

Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite. On Thursday, Samsung’s advanced TV division, Samsung Ads, said that it’s partnering with Oracle Data Cloud’s Moat to measure viewability and the invalid traffic (IVT) rates for ad delivery on over-the-top inventory across Samsung Smart TV... Continue reading »
by Allison Schiff // June 13th, 2019 //
»
Oracle Data Cloud Companies Expose ‘DrainerBot’ App Fraud Scheme

Oracle has uncovered an ad fraud operation it calls “DrainerBot,” which siphoned off ad dollars and monthly data packages. Oracle’s internet infrastructure business Dyn originally discovered the operation after it picked up suspicious activity among some mobile apps using an SDK from Tapcore, a Dutch mobile monetization company. The apps obscured web data with proxy... Continue reading »
by James Hercher // February 20th, 2019 //
»
Oracle Data Cloud's Plan To Take Over Digital Media Without Touching Media

Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken a central role in powering Oracle’s core products. Oracle Data Cloud further enhanced its ability to measure the digital media supply chain with its $850 million acquisition of Moat and the $400 million acquisition of... Continue reading »
by James Hercher // September 25th, 2018 //
»
IAS Acquisition Highlights Growing Competition Among Ad Verification Vendors

Vista Equity Partners’ plan to buy a majority stake in Integral Ad Science – valuing the company at $820 million, according to AdExchanger sources, or up to $850 million, according to Axios – underscores the ongoing importance of ad verification and the pressure these vendors face to grow their product offering to remain competitive. “There’s... Continue reading »
by Ryan Joe // June 6th, 2018 //
»
When It Comes To Ad Quality, Programmatic Isn’t The Problem

Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit. “Programmatic is not the problem,” said Shaune Kolber, programmatic creative and ad fraud manager at Dell, at AdExchanger’s Programmatic I/O conference in New York City on Thursday. “It’s a way of buying. It’s not supposed... Continue reading »
by Alison Weissbrot // October 27th, 2017 //
»
MoPub Bakes Viewability Measurement From IAS And Moat Into Its SDK

MoPub is getting very cozy with its viewability vendors. On Thursday, the Twitter-owned mobile ad exchange released the latest version of its SDK, bundled with viewability support from Integral Ad Science and Moat. MoPub’s SDK is integrated with just shy of 50,000 apps. As the buy side bangs the drum on independent verification and uniform... Continue reading »
by Allison Schiff // August 31st, 2017 //
»
Vice Balances Brand Safety With Editorial Autonomy

For Vice Media, an edgy, youth-oriented publisher rooted in eccentricity, being brand-safe means giving advertisers enough control over their ad placements to keep the briefs coming. “There’s certain content brands would like to be associated with and certain content they would not,” said Andrew Smith, VP of digital for Vice Media. He noted that much of... Continue reading »
by Kelly Liyakasa // May 12th, 2017 //
»
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