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»method Media Intelligence

You Down With OTT? The MRC Says It’s Now CTV

The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC issued final measurement guidelines on August 30 for CTV. The guidelines, first established with the IAB in 2018 in order... Continue reading »
by Tony Rifilato // September 8th, 2021 //
»
MMI Says It Uncovered CTV Fraud Costing Advertisers $20 Million Per Month

Ad measurement and verification company Method Media Intelligence uncovered a connected TV fraud scheme that it says rakes in $10 million a month in ad revenue. The scheme, dubbed “RapidFire,” feeds counterfeit bid requests into ad exchanges running open auctions for CTV inventory. Like many multimillion video fraud scams, RapidFire targets server-side ad insertion (SSAI)... Continue reading »
by Tony Rifilato // August 27th, 2021 //
»
CTV Fraud Is Changing, DoubleVerify Finds

Ad fraud in connected TV saw a 12% drop this year to .4%, a sign that ad buyers have been proactive following a number of high-profile schemes over the past several years that bilked them out of millions. A new report by ad verification provider DoubleVerify looked at post-bid data and more than a trillion... Continue reading »
by Tony Rifilato // July 8th, 2021 //
»
Conviction Of Russian Ad Fraudster Sets Precedent. Will It Make Scammers Think Twice?

Five years after a Russian ad fraud scheme that bilked digital advertisers out of more than $7 million was uncovered, self-proclaimed “King of Fraud” Aleksandr Zhukov was convicted last week by a federal jury in Brooklyn. Zhukov, 41, was arrested in Bulgaria in 2018 and extradited to the United States in 2019 for running a... Continue reading »
by Tony Rifilato // June 2nd, 2021 //
»
Why Prebid Alone Only Provides A False Sense Of Security

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media Intelligence. Can prebid cure all that ails you? In a word … no. The RTB protocols were put into place so that sellers and buyers... Continue reading »
by AdExchanger Guest Columnist // May 12th, 2021 //
»
Marc Goldberg, CRO, Method Media Intelligence
Three Supply Path Optimizations That Brands Are Not Doing Right Now – And Could

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media Intelligence. Supply-path optimization (SPO) is yet another vague ad tech initialism, the definition of which changes depending on who is speaking. Most people think... Continue reading »
by AdExchanger // February 17th, 2021 //
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