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»method Media Intelligence

Conviction Of Russian Ad Fraudster Sets Precedent. Will It Make Scammers Think Twice?

Five years after a Russian ad fraud scheme that bilked digital advertisers out of more than $7 million was uncovered, self-proclaimed “King of Fraud” Aleksandr Zhukov was convicted last week by a federal jury in Brooklyn. Zhukov, 41, was arrested in Bulgaria in 2018 and extradited to the United States in 2019 for running a... Continue reading »
by Tony Rifilato // June 2nd, 2021 //
»
Why Prebid Alone Only Provides A False Sense Of Security

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media Intelligence. Can prebid cure all that ails you? In a word … no. The RTB protocols were put into place so that sellers and buyers... Continue reading »
by AdExchanger Guest Columnist // May 12th, 2021 //
»
Marc Goldberg, CRO, Method Media Intelligence
Three Supply Path Optimizations That Brands Are Not Doing Right Now – And Could

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media Intelligence. Supply-path optimization (SPO) is yet another vague ad tech initialism, the definition of which changes depending on who is speaking. Most people think... Continue reading »
by AdExchanger // February 17th, 2021 //
»
 

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