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»fraud detection

Impact Radius Buys Anti-Fraud Firm Forensiq To Keep Low-Quality Traffic At Bay

Impact Radius is bringing fraud detection in-house with the acquisition of Forensiq. The deal, announced Tuesday, helps create what Impact Radius CEO Per Pettersen calls “a system of record with built-in fraud detection.” Forensiq and Impact Radius are keeping the terms of the transaction secret other than to note it was a mixture of cash... Continue reading »
by Allison Schiff // June 14th, 2016 //
»
Fraud-day With Dstillery: Everyone Is Responsible For Fighting Fraud

This is the seventh in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat, Telemetry, Sizmek, comScore and Asia RTB. Read previous interviews with DoubleVerify, Forensiq, Integral Ad Science, PubChecker, Videology and White Ops. The battle against botnets is ongoing. Ad tech firm Dstillery... Continue reading »
by Allison Schiff // September 12th, 2014 //
»
Fraud-day With Videology: “In Video, Clicks Are An Indicator Of Fraud”

This is the first in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, DoubleVerify, Forensiq, Moat, PubChecker, Telemetry and Integral Ad Science. Videology might not be specialists in ad fraud like White Ops or Integral Ad Science, but preventing and detecting it... Continue reading »
by Ryan Joe // August 1st, 2014 //
»
 

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