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»SEO

Trade Groups Say IOS 14 Not Compatible With GDPR; Pinterest Under SEO Scrutiny

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. … GDPR? Are the privacy-focused changes for the release of Apple’s iOS 14 in September compatible with the GDPR? Not according to a coalition of European advertising and publisher trade organizations, including IAB Europe and News Media Europe. In a letter to... Continue reading »

by AdExchanger // July 6th, 2020 //
»
Sachin Puri headshot
How The Humble Corporate Website Can Fuel Audience-Centric Performance Marketing

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Sachin Puri, vice president of growth marketing at McAfee. Digital media is quickly evolving, but many brand websites are still catching up with the pace of innovations in outbound marketing. Sites are still overloaded with tags, aren’t... Continue reading »

by AdExchanger // March 5th, 2020 //
»
Brands Lean Into Voice; Samsung Overtakes P&G As Top Advertiser

Find Your Brand Voice Voice strategies are table stakes for some brands as voice-activated devices proliferate in US homes. Despite little to no advertising opportunities on voice platforms yet, marketers are establishing their presence in the new media environment, The New York Times reports. Some brands are betting big now on voice SEO to ensure... Continue reading »

by AdExchanger // December 4th, 2018 //
»
3Q Digital CEO On ISearch Integration And The Road To Come

Digital marketing agency 3Q Digital last month snapped up iSearch Media, making it one of the largest independent digital marketing agencies in the San Francisco Bay Area. 3Q manages more than $300 million in ad spend and its client roster includes brands like Electronic Arts, Facebook, Square and Warby Parker. AdExchanger spoke with founder and... Continue reading »

by Judith Aquino // March 12th, 2014 //
»
Agencies Must Have Tech - CEO Mann Says Covario Is An Agency And A Software Company

Russ Mann is Co-Founder and CEO of Covario, an interactive marketing analytics and agency services company. AdExchanger.com: Please share a bit of background on Covario. RM: Covario is one of the nation’s largest independent providers of search marketing software and services. We have smart digital marketing investors of whom we are very proud, including Voyager,... Continue reading »

by AdExchanger // February 14th, 2011 //
»
 

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