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»search advertising

Yext’s Next Mission: Tech To Answer Customer Questions

Yext is moving into site search, using natural language processing to help brands answer customer questions like “How many calories are in your burger?” or “What are the features of your travel reward card?” Tacking on site search opens up Yext’s tech to a new customer base, including direct-to-consumer and online-only brands, as well as... Continue reading »
by Sarah Sluis // October 30th, 2019 //
»
EMarketer: Google is Losing Share To Amazon In Search

Google is still by far the dominant player in search advertising, but Amazon is quickly stealing share as it grows in the number two spot. Amazon’s search business will grow 30% in 2019 to $7 billion, making up 13% of the total US search market, according to a forecast released Tuesday by eMarketer. That’s peanuts... Continue reading »
by Alison Weissbrot // October 15th, 2019 //
»
Firefox Is Running A Test To Ensure That Killing Third-Party Cookies Doesn’t Also Kill Its Own Revenue

Firefox is starting to block third-party tracking by default, which will throw a wrench into the business model of any company that relies on cookies. But that doesn’t mean Firefox doesn’t care about how this change affects the bottom line – especially its own. Beyond the normal usability testing done before rolling out a new... Continue reading »
by Allison Schiff // July 10th, 2019 //
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Apple Device Revenue Slumps As Services Skyrocket

Apple actually mentioned the word “advertising” on its earnings call. Although hardware isn’t going anywhere, Apple’s services business, which includes search ads in the App Store, is becoming increasingly meaningful to the company’s bottom line. “Services are scaling quickly,” Apple CFO Luca Maestri told investors on Tuesday. Although iPhone sales were weak during the holiday... Continue reading »
by Allison Schiff // January 29th, 2019 //
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This Penn. Tourism Board Is Getting Smart About Digital Measurement

Destination marketers get tripped up on attribution. A tourism board, like the Pocono Mountains Visitors Bureau (PMVB), for example, spans four counties across northeastern Pennsylvania and represents a consortium of hotels, restaurants and activity providers, which makes it difficult to gather real-time metrics on visitation. “Someone might click on an ad and visit our website,... Continue reading »
by Allison Schiff // April 28th, 2017 //
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It’s Pin A Long Time Comin’: Pinterest Adds Search Advertising

Pinterest introduced its first search ad offering Wednesday, almost seven years after the company launched. “Now we believe we’re at a place where we understand how people are leveraging the platform and using it to plan their lives,” said Michael Akkerman, head of Pinterest’s marketing partners program. The new search functionality comes via Kenshoo, an... Continue reading »
by James Hercher // February 1st, 2017 //
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Publishers Looking Forward To Google’s New Mobile-Friendly Search Algo

On April 21, Google will begin instituting a change to its mobile search algorithm that will take a site’s mobile-friendliness into account when ranking results. Indexed apps will also start showing up among organic search results. The update applies to mobile search only. In somewhat un-Google-like fashion, Google, which normally makes its search algorithm changes... Continue reading »
by Allison Schiff // April 17th, 2015 //
»
If You Care About Intent Data, Then You Care About Search

Search doesn’t have the sexiest rep – but there’s a reason for that. “The story was very straight for a long time – Google owned search, so what else was there to talk about?” said Mike Yudin, CTO of programmatic search company adMarketplace. “But now we’re seeing the great unbundling of search and I think that’s a... Continue reading »
by Allison Schiff // February 12th, 2015 //
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Former Initiative Exec Michael Hayes Sheds Light On UberMedia’s Mobile Ad Play

Entrepreneur and paid-search pioneer Bill Gross, who in 2003 sold search company Overture Services to Yahoo for $1.6 billion, has set his sights on a new venture: mobile advertising. Gross’ mobile ad firm, UberMedia, started as a developer of free utility apps in 2010 before transitioning into mobile advertising last year because it needed a... Continue reading »
by Judith Aquino // January 20th, 2014 //
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GroupM Search CEO Copeland Reviews Local Ads: Brands, Search-Display And Facebook's Impact

Recently, GroupM Search made available a new, 8-page white paper titled, "Perception vs. Execution: Examination of Brands' Local Business Strategies Reveals Gaps to Act On." The agency says that its "a gap in what national advertisers perceive they’re doing in the local digital space and what they’re actually doing." GroupM says that local digital spending... Continue reading »
by AdExchanger // February 17th, 2012 //
»
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