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»search advertising

2022 Kicks Off With An M&A Explosion; Why Google Doesn’t Mind Getting Dethroned By TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. M&A&A&A&A Digital ad dealmaking is off to the races in 2022 like a sprinter who doesn’t realize it’s a marathon.  On Tuesday, Human (née White Ops) raised $100 million from a new co-owner investment firm, and Integral Ad Science acquired the French startup… Continue reading »
by AdExchanger // January 6th, 2022 //
»
Can Mozilla Shake Its Google Addiction?; Vox And Group Nine Aim To Make Their Move

The Last Place You Search ​​Mozilla, which reported its earnings on Monday, expects to generate more than $500M in revenue this year. That’s up from roughly $465 million last year and around the same the year before. Where’s the money coming from? Historically, Mozilla’s revenue has been very reliant on its Google search licensing deal… Continue reading »
by AdExchanger // December 14th, 2021 //
»
Can These Search Engines Do The Impossible – Peel Market Share From Google?

After more than a decade of relative stasis in the search engine market – which is to say, Google cementing its dominance at every step – is there an opportunity for Google alternatives to gain share? Some big-name players in the space think so. In June, there was the public launch of Neeva, an ad-free… Continue reading »
by James Hercher // August 4th, 2021 //
»
Google Cruises On Digital Ad Resurgence And Retail Client Gains

Alphabet reported total revenue of almost $61.9 billion in Q2 2021, a 62% year-over-year increase. The company’s Q2 profit jumped from $7 billion in 2020 to $18.5 billion this year. The eye-popping growth rate is misleading. Q2 last year was a disaster; The first time Alphabet (or Google before that) ever reported a yearly revenue… Continue reading »
by James Hercher // July 28th, 2021 //
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Is Selling Brand Terms On Search Engines Signposting Or A Shakedown?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Many governments have started looking into Big Tech and how to address practices that may be harming… Continue reading »
by AdExchanger Guest Columnist // May 19th, 2021 //
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TV Ad Sales On The Upswing; AppLovin’s Stock Falters

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfronts Back In Front Streaming dollars are becoming a key part of upfront negotiations as the market bounces back after a tough 2020. Last year, uncertainty reigned. Sports were on pause and marketers wanted flexibility. But this year, the market is on the rebound… Continue reading »
by AdExchanger // May 10th, 2021 //
»
Google’s legal team just got even busier. A coalition of 38 states has filed an antitrust lawsuit against Google focused on its alleged monopoly in search.
38 States And Territories Sue Google Over Its Alleged Search Monopoly

Google’s legal team just got even busier. On Thursday, less than 24 hours after Google was hit with an antitrust lawsuit digging into its ad tech business, a bipartisan coalition of 38 states and territories served up yet another suit, this one focused on alleged antitrust violations related to Google’s alleged monopoly over the search… Continue reading »
by Allison Schiff // December 17th, 2020 //
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Lawmakers Skewer Google On Margins And Market Dominance During Senate Antitrust Hearing

Google got grilled. The questions from lawmakers were more pointed – and en pointe – than ever at a hearing hosted by the Senate antitrust subcommittee Tuesday looking into Google’s dominance in the online advertising space. They discussed the intricacies of Google’s tech stack and the functioning of the ad tech ecosystem at large with… Continue reading »
by Allison Schiff // September 16th, 2020 //
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Plagiarized Content Still Eluding Ad Tech Filters; DOJ Moves Ahead With Google Ad Investigation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Day Of Reckoning The Justice Department is plodding ahead with an investigation into Google’s dominance of online advertising, including allegations that the tech giant abuses its control over search advertising to harm competitors, two people familiar with the investigation told The New York Times.… Continue reading »
by AdExchanger // May 19th, 2020 //
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Yext’s Next Mission: Tech To Answer Customer Questions

Yext is moving into site search, using natural language processing to help brands answer customer questions like “How many calories are in your burger?” or “What are the features of your travel reward card?” Tacking on site search opens up Yext’s tech to a new customer base, including direct-to-consumer and online-only brands, as well as… Continue reading »
by Sarah Sluis // October 30th, 2019 //
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