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»Amazon Fire TV

ByteDance Looking To Take On Amazon, Alibaba; Verizon Driving Subscribers To Streaming Platforms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecommerce Byte? TikTok parent company ByteDance is looking to take on Amazon and Alibaba with its own global ecommerce platform, Business Insider reports. The company hopes to expand its online shopping platform outside of China, which could launch as a stand-alone app or within... Continue reading »
by AdExchanger // October 5th, 2021 //
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Comscore Seeking National And Local MRC Accreditation; Walmart Connect Rolling Out A DSP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shot Across The Bows Comscore is capitalizing on Nielsen’s latest stumble. The company told AdExchanger in an email that it asked to be audited by the MRC for both national and local TV measurement accreditation – a clear dig at Nielsen’s MRC disaccreditation... Continue reading »
by AdExchanger // August 26th, 2021 //
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Roku Has Strongest Quarter Ever As Viewers Flock To Streaming

Video streaming giant Roku experienced its strongest quarter ever as the COVID-19 pandemic fundamentally changed viewing behaviors in 2020 and fueled the shift to streaming. In its Q4 2020 earnings call Thursday, Roku’s YoY revenue soared 58% to $650 million, while its platform segment – which includes advertising and content distribution revenue – grew 81%... Continue reading »
by Tony Rifilato // February 18th, 2021 //
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The Super Bowl Will Be Different This Year (Duh)

Super Bowl LV will look pretty different on and off the field when the Kansas City Chiefs and Tampa Bay Buccaneers square off Sunday. While 186.6 million people are expected to tune in this year, according to the National Retail Federation, the COVID-19 pandemic is also playing a big role in how advertisers are adjusting... Continue reading »
by Tony Rifilato // February 5th, 2021 //
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Tech Giants Lobby EU Lawmakers; The NFL Readies Makegoods As Ratings Drop

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence... Continue reading »
by AdExchanger // December 15th, 2020 //
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Amazon Has A Data Advantage On CTV; US Ad Spend Set To Fall To 2018 Levels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s CTV Boom Amazon may be a little late to the CTV advertising game, but it’s catching up quick thanks to its troves of shopper data and the built-in base of brands already selling on its platform, The Drum reports. Most of Amazon’s CTV... Continue reading »
by AdExchanger // November 25th, 2020 //
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Snapchat Offers Brands More Organic Reach; Hulu Tests Self-Serve For SMBs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called To Account Snapchat users may finally start to see brands posting organic content. There are 30 brands testing account pages, including Ben & Jerry’s, Target, Tim Hortons and Gucci. The new brand landing pages feature videos, custom AR lenses and a native storefront... Continue reading »
by AdExchanger // July 16th, 2020 //
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NBCU’s Peacock Still Missing Key Carriage Deals; TikTok Parent Scrambles Under Pressure

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fighting Up Streams NBCUniversal will likely launch the streaming subscription service Peacock next week without Roku or Amazon Fire TV distribution deals, CNBC reports. That’s a tough pill to swallow, considering the two platforms own about 70% of the connected TV market. NBCU’s disputes... Continue reading »
by AdExchanger // July 10th, 2020 //
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Amazon’s Advantage; Smartphones Disrupted

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold The Phone The smartphone industry took a beating this month, and Apple in particular has to rethink its plans for the long term. Thirty-eight percent fewer total smartphones were shipped last month, as consumer spending fell and manufacturing shuttered in China. Apple will... Continue reading »
by AdExchanger // March 30th, 2020 //
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Trackers Abound On Amazon Fire TV And Roku; Omnicom Folds McDonald's Agency Into DDB

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I Spy  A study from Princeton University and the University of Chicago revealed the extent of ad tracking on OTT platforms like Roku and Amazon Fire TV, as well as the lack of controls to manage trackers. According to the study, 89% of channels... Continue reading »
by AdExchanger // September 23rd, 2019 //
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