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»BuzzFeed

Dunkin' CMO Weisman To Leave; Foursquare CEO Calls For Regulation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMO A Go-Go Dunkin’ CMO Tony Weisman will step down in December after a busy two years at the company. Weisman oversaw a major rebrand (from “Dunkin’ Donuts” to its more general coffee and food focus today), as well as the first overhaul of... Continue reading »
by AdExchanger // October 17th, 2019 //
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Emmy Awards Ad Spend Foretells The Streaming Wars; No Love For The Walled Gardens

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Move Over Rick Welday is stepping out of his shoes as Xandr president and likely right into a position at either AT&T or WarnerMedia. The change comes as AT&T begins to bring the three pillars of its new media empire – communications, advertising and... Continue reading »
by AdExchanger // September 24th, 2019 //
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Facebook Bets On Interactive News Feed Advertising With Polls, Playables And AR

Advertising in the news feed is set to get more interactive with the introduction of three new ad products: poll ads, playables and augmented reality ads. “This is advertising that users can play with, and I use the term ‘play,’ because it should be fun,” said Mark D’Arcy, VP of global business marketing and chief... Continue reading »
by Allison Schiff // September 19th, 2019 //
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YouTube Will End Targeted Ads On Videos Watched By Kids; BuzzFeed and Walmart Partner On Recipes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Children Of YouTube YouTube will remove targeted ads from videos that are watched primarily by children, Bloomberg’s Mark Bergen reports. The move could impact a large fraction of YouTube’s overall traffic and dent monetization as the platform implements contextual targeting in place of personalized... Continue reading »
by AdExchanger // August 21st, 2019 //
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Dun & Bradstreet Acquires Lattice Engines; Walmart Shifts Ecommerce Strategy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The B2B CDP? Dun & Bradstreet has agreed to acquire Lattice Engines, a B2B marketing startup. D&B says it made the deal to add a customer data platform (CDP), a trendy category of tech companies that collect and manage consumer data. Lattice started as... Continue reading »
by AdExchanger // June 14th, 2019 //
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BuzzFeed Switches To Next-Gen DMP Permutive

BuzzFeed thrives on using data to inform its advertising programs, social strategy and editorial. But its cookie-dependent data-management platform (DMP) had too many holes in how it collected data. So the publisher switched to Permutive, a next-gen DMP that uses a browser’s local storage to find patterns in how its users engage with content and... Continue reading »
by Sarah Sluis // April 15th, 2019 //
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From Outrunning To Outlasting: BuzzFeed CRO Lee Brown Tackles The Next Phase Of Growth

BuzzFeed is in the midst of a transformation from a fast-growing startup to a sustainable digital media company, with Chief Revenue Officer Lee Brown leading the charge. Over the past two years, BuzzFeed’s expanded into every revenue opportunity it can, including programmatic, affiliate and brand licensing. In programmatic, for example, BuzzFeed started with a basic... Continue reading »
by Sarah Sluis // April 3rd, 2019 //
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BuzzFeed And McCormick Created A Spice Blend For Millennials Together

McCormick, the 130-year-old seasoning manufacturer, worked together with  BuzzFeed’s food publication Tasty to co-develop Tasty-branded seasonings. For BuzzFeed, selling co-branded products is a revenue opportunity that supplements its ad business. For McCormick, which usually sells in supermarkets, it’s an opportunity to reach millennial chefs and to directly get both customer data and distribution – usually... Continue reading »
by Sarah Sluis // March 27th, 2019 //
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‘They Raised Too Much Money’: Digital Media Heads Reflect On Layoffs At Peer Companies

While some of digital media’s biggest stars and flashiest names make big cuts to make their businesses profitable, others are weathering change just fine. The difference? They’ve always focused on sustainable growth and profitability. Venture-backed companies typically made three key mistakes, according to these publishers. First, and most importantly, they grew costs before revenue. Second,... Continue reading »
by Sarah Sluis // February 5th, 2019 //
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More Layoffs Hit News Media; Spotify May Spend Big To Acquire Gimlet

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New News News industry downsizing continued last week with layoffs at Vice and buyouts at McClatchy, close on the heels of similar painful cuts at BuzzFeed, Verizon Media and Gannett. “We are changing the size of the workforce to align with the revenue,”... Continue reading »
by AdExchanger // February 4th, 2019 //
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