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»BuzzFeed

BuzzFeed And Bellesa See An Opportunity After Big Platforms Ban Sex Toy Ads

When BuzzFeed ramped up its affiliate business recently, one group of products consistently popped up in its top ten: sex toys. Though some might blush, BuzzFeed was proud of its nuanced, sex-positive coverage of sex toy product recommendations. BuzzFeed wasn’t trying to sensationalize, but to be inclusive of all sexual orientations and body types in... Continue reading »
by Sarah Sluis // March 19th, 2021 //
»
China Ad Giants Test Apple Privacy Workaround; Political Data Startup Acquired

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking The Rules Some big tech companies in China are apparently taking that old adage “rules are meant to be broken” to heart. According to the Financial Times, ByteDance and Tencent are testing a tool to bypass Apple’s new privacy rules and continue tracking... Continue reading »
by AdExchanger // March 17th, 2021 //
»
Cookie Fail? BuzzFeed Calls It A Win For Its Data Studio ‘Lighthouse’

The majority of BuzzFeed’s ad deals – 65% –  now use its first-party data to target ads. And the publisher also provides data matching, insights and optimization powered by data from its 104 million monthly users. To make these data capabilities easier for advertisers to access, BuzzFeed is collecting them into one product, dubbed Lighthouse.... Continue reading »
by Sarah Sluis // March 4th, 2021 //
»
Verizon Media Reports First YOY Growth In Q4 Since Yahoo Buy

Verizon revealed during its earnings call Tuesday morning Verizon Media Group had a solid Q4 – total revenues jumped 11.4% to $2.3 billion YOY – marking the first quarter of year-over-year growth since the wireless giant acquired Yahoo in 2017 for $4.48 billion. Growth in the quarter was fueled by strong advertising trends, with revenue... Continue reading »
by Tony Rifilato // January 26th, 2021 //
»
Taboola Set To IPO Via SPAC; Digital Pubs Eye Their Own SPAC Exits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Bandwagon Content recommendation engine Taboola became the latest tech company to exist via SPAC when it announced plans to go public on Monday by merging with special purpose acquisition company ION Acquisition Corp, per Business Insider. The deal, which will value Taboola at... Continue reading »
by AdExchanger // January 26th, 2021 //
»
BuzzFeed Buys HuffPost; Near Acquires Teemo

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Make A Deal HuffPost finally has a home. After being on the market for quite some time, the Verizon-owned publisher was acquired by BuzzFeed on Thursday in an all-stock deal that unites two of the larger players in digital media, The Wall Street... Continue reading »
by AdExchanger // November 20th, 2020 //
»
What do you expect after the election from a paid media standpoint if Biden wins or if Trump wins?
What Will Happen To Paid Media After The Election?

As Americans head to the polls, advertisers and publishers need to remain agile with their paid media strategies. There’s a lot we can’t know about what comes next. “As we’ve seen throughout several points this year, it's all about staying flexible, making sure messaging is relevant and appropriate – but not going dark,” said Ken Blom,... Continue reading »
by Allison Schiff // November 3rd, 2020 //
»
Ken Blom, BuzzFeed’s SVP of ad strategy and partnerships
BuzzFeed Starts Buzzing Again As Advertisers Return

Here’s a little good news from the publishing world for a change: BuzzFeed will restore staff salaries this month and end a program that cut union members’ schedules and pay by 20%. In late March, BuzzFeed was one of the first publishers to announce pandemic-related cost-cutting measures with tiered 5% to 25% salary cuts, followed... Continue reading »
by Allison Schiff // September 11th, 2020 //
»
Google's Clever Cloud Sales Tactics; BuzzFeed's Profitability Dreams Won't Come True In 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cloud Bundle Google is forging major cloud infrastructure deals. In some cases, it’s attracting new business using classic tactics, like rolling out new features for Google Cloud Platform, The Wall Street Journal reports. But one interesting fact about the GCP toolkit: “Pricing varies... Continue reading »
by AdExchanger // July 15th, 2020 //
»
Button Unveils New Capabilities, As Affiliate Marketing Finally Advances

The mobile commerce marketing company Button on Wednesday unveiled a product suite called Evolution, including pilot partners Uber Eats, Groupon and BuzzFeed, with more tools for attribution and personalization. For some marketers, the word “affiliate” has such a reputation for banality, it’s like Voldemort — nobody wants to hear the name, said Button co-founder and... Continue reading »
by James Hercher // July 8th, 2020 //
»
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