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»BuzzFeed

The VAB Takes Another Dig At Nielsen; CEO David Kenny Pushes Back

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sting Like A VAB Days after the Media Rating Council stripped Nielsen of its accreditation for National and Local TV Ratings, the Video Advertising Bureau is getting in another dig. The industry group kickstarted Nielsen’s MRC drama in July with a call to remove... Continue reading »
by AdExchanger // September 10th, 2021 //
»
Publishers At Odds Over SPAC; Ad Fraud Is Not A Plague

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed... Continue reading »
by AdExchanger // August 31st, 2021 //
»
BuzzFeed In The Hot Seat; Comcast And ViacomCBS Launch New Streaming Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzKill As he prepares to take his company public via SPAC, BuzzFeed CEO Jonah Peretti has made concessions to irate shareholder NBCUniversal that could put him in the hot seat, according to The Wall Street Journal. To summarize: NBCU stands to lose money in... Continue reading »
by AdExchanger // August 19th, 2021 //
»
BuzzFeed Goes Public And Acquires Complex; Microsoft Bringing Android Apps To Windows

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buzz Words Talk about a potential media juggernaut. BuzzFeed announced Thursday that it has acquired Complex Networks and went public via a special purpose acquisition corporation (SPAC). Read the release. BuzzFeed’s merger with Complex, a style, culture and music publisher, is part of a... Continue reading »
by AdExchanger // June 25th, 2021 //
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BuzzFeed And Bellesa See An Opportunity After Big Platforms Ban Sex Toy Ads

When BuzzFeed ramped up its affiliate business recently, one group of products consistently popped up in its top ten: sex toys. Though some might blush, BuzzFeed was proud of its nuanced, sex-positive coverage of sex toy product recommendations. BuzzFeed wasn’t trying to sensationalize, but to be inclusive of all sexual orientations and body types in... Continue reading »
by Sarah Sluis // March 19th, 2021 //
»
China Ad Giants Test Apple Privacy Workaround; Political Data Startup Acquired

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking The Rules Some big tech companies in China are apparently taking that old adage “rules are meant to be broken” to heart. According to the Financial Times, ByteDance and Tencent are testing a tool to bypass Apple’s new privacy rules and continue tracking... Continue reading »
by AdExchanger // March 17th, 2021 //
»
Cookie Fail? BuzzFeed Calls It A Win For Its Data Studio ‘Lighthouse’

The majority of BuzzFeed’s ad deals – 65% –  now use its first-party data to target ads. And the publisher also provides data matching, insights and optimization powered by data from its 104 million monthly users. To make these data capabilities easier for advertisers to access, BuzzFeed is collecting them into one product, dubbed Lighthouse.... Continue reading »
by Sarah Sluis // March 4th, 2021 //
»
Verizon Media Reports First YOY Growth In Q4 Since Yahoo Buy

Verizon revealed during its earnings call Tuesday morning Verizon Media Group had a solid Q4 – total revenues jumped 11.4% to $2.3 billion YOY – marking the first quarter of year-over-year growth since the wireless giant acquired Yahoo in 2017 for $4.48 billion. Growth in the quarter was fueled by strong advertising trends, with revenue... Continue reading »
by Tony Rifilato // January 26th, 2021 //
»
Taboola Set To IPO Via SPAC; Digital Pubs Eye Their Own SPAC Exits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Bandwagon Content recommendation engine Taboola became the latest tech company to exist via SPAC when it announced plans to go public on Monday by merging with special purpose acquisition company ION Acquisition Corp, per Business Insider. The deal, which will value Taboola at... Continue reading »
by AdExchanger // January 26th, 2021 //
»
BuzzFeed Buys HuffPost; Near Acquires Teemo

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Make A Deal HuffPost finally has a home. After being on the market for quite some time, the Verizon-owned publisher was acquired by BuzzFeed on Thursday in an all-stock deal that unites two of the larger players in digital media, The Wall Street... Continue reading »
by AdExchanger // November 20th, 2020 //
»
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