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»BuzzFeed

What The BuzzFeed Stock Dip Says About The Viability Of Digital Publishers Going Public

The market is not being kind to digital media companies. The nearly 40% drop in BuzzFeed’s stock price on Monday and the decline of its valuation from $1.5 billion when it went public in December to roughly $300 million now is no doubt causing other digital-native publishers to rethink their IPO plans. But any doom… Continue reading »
by Anthony Vargas // June 10th, 2022 //
»
The Trade Desk Expands Its Direct Publisher Roster; Password-Free Makes Strange Bedfellows

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled More publishers have signed up for OpenPath, The Trade Desk’s direct buy-to-sell-side integration. Since launching in February, TTD says it’s “registered interest” (interesting turn of phrase) in OpenPath from more than 100 publishers.  The latest crop to, uh, register… Continue reading »
by AdExchanger // May 6th, 2022 //
»
News Publishers Face A Wave Of Unionization; Facebook Says To Watch It With The ‘Watchbait’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. State Of The Unions “Prestige doesn’t pay the bills.” That’s the rallying cry in the editorial offices of several big-name publishers seeing labor organizations form among their workforces. On Tuesday, 350 Condé Nast employees signed a letter requesting recognition of their union, The… Continue reading »
by AdExchanger // March 30th, 2022 //
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BuzzFeed Cuts News Staff And Feels Its Own Version Of Facebook Pain

Digital media’s never-ending pivot to video continues thanks to TikTok and the ongoing rise of TV streaming. As audiences shift away from Facebook, BuzzFeed is betting its investments in short-form vertical video for social media platforms like TikTok and long-form video for streaming will yield big returns, CEO Jonah Peretti said during the publisher’s first… Continue reading »
by Anthony Vargas // March 22nd, 2022 //
»
Comic: The Froth Cafe

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // March 18th, 2022 //
»
A $100 Million Retail Media Upstart; Publishers Are AMPing Down

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swiftly Goes The Retail Long Tail The retail media startup Swiftly raised $100 million, on top of $20 million raised since 2019. It’s an eye-popping number, despite no valuation, and will cheer other retail advertising startups that hope smaller chains can seize the… Continue reading »
by AdExchanger // March 9th, 2022 //
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Leaf Group CEO Details Its Commerce-Focused Rebrand And Acquisition By Graham Holdings

“The Sell Sider” is a column written by the sell side of the digital media community. Ever since its rebrand in 2016, Leaf Group has been focused on – forgive the pun – turning over a new leaf. The formerly named Demand Media worked to overcome its reputation as a content farm that churned out… Continue reading »
by Anthony Vargas // January 19th, 2022 //
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Media Trends For 2022: Consolidation, Commerce And First-Party Data

Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and… Continue reading »
by Anthony Vargas // January 3rd, 2022 //
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Comic: Oh What Fun

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // December 17th, 2021 //
»
Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace

Another mega merger has shaken up the digital media landscape. One day after reports that Vox Media was looking to acquire Group Nine Media, the two companies made their deal official. Vox Media will add all of Group Nine’s publishing properties, including Thrillist, NowThis, The Dodo, Seeker and POPSUGAR, to its portfolio of content. The… Continue reading »
by Anthony Vargas // December 15th, 2021 //
»
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