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»Nissan

Beset By Data, Nissan Demands More Integration At The Agency Level

Marketing is more than ever a science, but that doesn't mean it should become less of an art, according to Nissan's marketing chief. "It's the era of big data. To the most detailed level we can check who's buying what and where and when, as well as people's behaviors and actions," the automaker's global head... Continue reading »

by Zach Rodgers // October 16th, 2014 //
»
How Digital Agency Critical Mass Grew A Standalone 'Marketing Science' Unit

Critical Mass has lasting expertise in analytics. The digital agency specializes in optimizing websites and other user experiences by placing data at the center. For some clients, such as Nissan, it acts as the measurement hub for all shops in the roster. The agency's Marketing Science group is led by Shaina Boone, who oversees about 30... Continue reading »

by Zach Rodgers // September 9th, 2013 //
»
 

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