• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O New York
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Nissan

Beset By Data, Nissan Demands More Integration At The Agency Level

Marketing is more than ever a science, but that doesn’t mean it should become less of an art, according to Nissan’s marketing chief. “It’s the era of big data. To the most detailed level we can check who’s buying what and where and when, as well as people’s behaviors and actions,” the automaker’s global head… Continue reading »

by Zach Rodgers // October 16th, 2014 //
»
How Digital Agency Critical Mass Grew A Standalone ‘Marketing Science’ Unit

Critical Mass has lasting expertise in analytics. The digital agency specializes in optimizing websites and other user experiences by placing data at the center. For some clients, such as Nissan, it acts as the measurement hub for all shops in the roster. The agency’s Marketing Science group is led by Shaina Boone, who oversees about 30… Continue reading »

by Zach Rodgers // September 9th, 2013 //
»
 

Popular Today

  • attribution
    Losing Faith In Walled Gardens, Brands Test New Analytics
  • Digital TV and Video
    Why ACR Data Could Be A Smart TV Move
  • Ad Exchange News
    Google Wrestles With Political Email Filters; New FTC Commissioner Takes A Stance On Location Data
  • Mobile
    Unity Rejects AppLovin’s Bid And Sticks With IronSource
  • Podcast
    The Big Story: Google’s Pain Is The Trade Desk’s Gain

AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved