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»DraftKings

You Are Now Playing In My Simulation

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Jayne Pimentel, senior director of growth marketing at DraftKings. One of the more far-out ideas to emerge in the post-digital era is the simulation argument, which stipulates that we are likely living in an advanced computer-generated... Continue reading »
by AdExchanger // August 19th, 2019 //
»
DraftKings Doesn’t Chase Vanity Metrics

Jayne Pimentel, senior director of growth marketing at DraftKings, will speak at AdExchanger’s upcoming Programmatic IO conference taking place April 29-30, 2019 in San Francisco. Jayne Pimentel is hard on her technology partners, but that only makes the relationship better and more stable in the end. “I don’t want to say it’s a love/hate relationship,”... Continue reading »
by Allison Schiff // April 1st, 2019 //
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