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»Jumpshot

Cannes Lion Parent Ascential Invests In Marketing Analytics Firm Jumpshot

Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a slice of the ad tech ecosystem with a 35% stake in marketing analytics company Jumpshot. The investment, worth $60.8 million, values Jumpshot at nearly $173 million. What does the parent company of ad land’s favorite international get together want with a... Continue reading »
by Allison Schiff // July 22nd, 2019 //
»
Intel Analyzes Clickstream Data For A Look Inside The Full Funnel

Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky. The chip manufacturer has long partnered with retailers and ecommerce sites like Walmart, Best Buy, Target and Amazon to sell laptops and desktop computers with Intel processors inside. Intel, which doesn’t sell consumer-facing hardware on its own... Continue reading »
by Allison Schiff // July 12th, 2018 //
»

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