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»forbes

Foundry President Kumaran Ramanathan.
Foundry President On Its Journey From B2B Publisher To Data And Tech Provider

“The Sell Sider” is a column written by the sell side of the digital media community. Foundry, formerly known as IDG Communications, wants to shed its old identity and build a new reputation not as a digital publisher but as a provider of data and marketing tech, according to Foundry President Kumaran Ramanathan. Foundry, which… Continue reading »
by Anthony Vargas // June 22nd, 2022 //
»
What The BuzzFeed Stock Dip Says About The Viability Of Digital Publishers Going Public

The market is not being kind to digital media companies. The nearly 40% drop in BuzzFeed’s stock price on Monday and the decline of its valuation from $1.5 billion when it went public in December to roughly $300 million now is no doubt causing other digital-native publishers to rethink their IPO plans. But any doom… Continue reading »
by Anthony Vargas // June 10th, 2022 //
»
The Trade Desk Expands Its Direct Publisher Roster; Password-Free Makes Strange Bedfellows

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled More publishers have signed up for OpenPath, The Trade Desk’s direct buy-to-sell-side integration. Since launching in February, TTD says it’s “registered interest” (interesting turn of phrase) in OpenPath from more than 100 publishers.  The latest crop to, uh, register… Continue reading »
by AdExchanger // May 6th, 2022 //
»
Comic: Two years ...
Media Trends For 2022: Consolidation, Commerce And First-Party Data

Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and… Continue reading »
by Anthony Vargas // January 3rd, 2022 //
»
Forbes Plans IPO; Politico Acquired For $1 Billion

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Action  Forbes is jumping on the special purpose acquisition company (SPAC) bandwagon as a route to go public, CNBC reports. The business publisher announced plans to IPO at a $630 million value. The cash infusion will help Forbes’s “digital transformation,” and CEO Mike… Continue reading »
by AdExchanger // August 27th, 2021 //
»
Forbes Sells More Intelligently By Mapping Content To Audiences

What kind of stories do people in market for a luxury SUV read? Forbes is answering that question using data, not a gut feeling, so brands can buy sponsorships and branded content based on what resonates with an audience. That question was once impossible to answer. Publishers would know, for instance, if readers indexed highly… Continue reading »
by Sarah Sluis // October 23rd, 2018 //
»
Why Forbes Split Up Its Integrated Sales Team

Integrated sales teams are in vogue. Print sellers usually handle digital these days, and IO-focused digital sellers pitch in on programmatic. But Forbes, which integrated its sales team in 2009, switched back to separate lanes for separate mediums at the beginning of this year. “All of this was motivated by what we were seeing when… Continue reading »
by Sarah Sluis // February 27th, 2017 //
»
Business Publishers See Growing Opportunity On LinkedIn

LinkedIn is no Facebook, but it is a growing source of referral traffic for publishers. And as it turns to sponsored updates for more of its revenue, LinkedIn is encouraging users to spend more time scrolling through the feed – a move that will only benefit publishers posting content in that feed. Forbes, Bloomberg and… Continue reading »
by Sarah Sluis // March 22nd, 2016 //
»
Forbes CRO Sees Industry ‘On The Cusp Of A Content Bubble’

For three trends affecting publishers today – native advertising, outside investments and ad blocking – Forbes has been ahead of the curve. Forbes first launched BrandVoice in 2010, a time when only BuzzFeed and Huffington Post had notable sponsored content programs. It sold a majority stake in the company to Hong Kong-based investors in 2014,… Continue reading »
by Sarah Sluis // February 3rd, 2016 //
»
Viewability Will Rewrite Video Economics, Eventually

The only certainties in life are death, taxes and multiple definitions of “viewability.” The Media Rating Council (MRC) defines a video ad as viewable if half of that ad is in-view for a minimum of two consecutive seconds, but others, like media agency GroupM, are demanding all pixels be in-view with the sound on for at least 50%… Continue reading »
by Kelly Liyakasa // March 11th, 2015 //
»
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