content monetization

The IAB Tech Lab’s new guidance for bot management encourages content owners to figure out which bots are worth their time.

From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn’t mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.

The IAB Tech Lab’s new initiative suggests regulations for how AI bots can access content, ensuring that publishers are fairly compensated.

The practice involves monetizing resold subdomains jammed with recycled MFA articles produced by notorious content farms.

Estate Media hopes to hook viewers with content featuring influencers in the real estate industry who have a strong online following but lack the scale or resources to produce profitable content on their own.

Bill Watkins, a 9-year Pinterest veteran in sales who was named CRO this year, says the company is focusing on three main pillars: its creator ecosystem, facilitating shopping and ad-based monetization.

Multiple threats to the ad tech industry make navigating forward complicated, writes Rob Beeler, Founder and CEO of Beeler.Tech. But as “fun” as it is to bet on what dooms us, might I suggest we start placing bets on what saves us? For publishers, the way forward lies in revenue diversification and building real trust with consumers.

The cookieless future is daunting, and publishers who prepare now will have a competitive advantage over those who aren’t ready. But publishers will need more than unified ID initiatives, which could take years, writes Todd Tran, Chief Strategy Officer at Teads. Publishers should start now by prioritizing contextual signals and a content monetization strategy.