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»data brokers

The California Data Broker Registry’s Growing Significance For Ad Tech

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. The California attorney general just released a final version of the regulations implementing the California Consumer Privacy Act (CCPA), and CCPA enforcement is still... Continue reading »
by AdExchanger // June 3rd, 2020 //
»
California Gov. Newsom Signs 7 CCPA-Related Bills Into Law

The California Consumer Privacy Act (CCPA) is almost baked. On Friday, two days before the Oct. 13 deadline for his blessing, California Gov. Gavin Newsom signed seven bills into law that augment and bolster the CCPA. The bills, which were sitting on his desk since the state legislature closed its 2019 session on Sept. 13,... Continue reading »
by Allison Schiff // October 14th, 2019 //
»
Facebook Kills Off Third-Party Data For Targeting

Facebook is going to stop allowing third-party data providers from offering targeting directly on its platform. The move is a direct reaction to the Cambridge Analytica scandal. In the past, advertisers could use a feature called partner categories to supplement the targeting they do on Facebook with data from brokers, such as recent purchases or... Continue reading »
by Allison Schiff // March 28th, 2018 //
»
Data Regulation: What Could Go Wrong?

Questions lingered after the Federal Trade Commission (FTC) presented to the data marketing space a 100-plus-page push for greater transparency Tuesday. The FTC’s manifesto, “Data Brokers: A Call for Transparency and Accountability,” sparked debate about what a data broker is and the potential pitfalls for a proposed centralized portal through which consumers can control the... Continue reading »
by Kelly Liyakasa // May 29th, 2014 //
»
FTC To Congress: Regulate Marketing Data Providers

The Federal Trade Commission (FTC) welcomed direct marketers and data companies back from the holiday weekend with a 100-plus page report (called "Data Brokers: A Call for Transparency and Accountability") and a recommendation that Congress enact legislation to ensure industry transparency and customer control over how their data is used. The report singled out nine... Continue reading »
by Kelly Liyakasa // May 27th, 2014 //
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