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»Perion

Ad Net Undertone Acquired By Perion, Israeli Performance Marketing Company

Ad tech might not be as sexy a buy as it was just a few short years ago, but that didn’t stop Israeli performance advertising company Perion from buying American ad net Undertone on Tuesday for up to $180 million in cash. Of that sum, $91 million is payable at closing and the remaining $89... Continue reading »
by Ryan Joe // December 1st, 2015 //
»
Perion Makes A Move Into Social Ad Tech With MakeMeReach Acquisition

It’s not a case of déjà vu – Israeli performance player Perion has completed its purchase of MakeMeReach, a Paris-based company that specializes in using social networks to monetize apps. Financial terms were not disclosed. The deal, revealed Wednesday, comes less than a week after Marin Software bought French social advertising player SocialMoov for just north of $20 million. [In... Continue reading »
by Allison Schiff // February 11th, 2015 //
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