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»ad agencies

All About TikTok: An Advertiser’s Guide To The Fast-Growing Video App

TikTok isn’t developed enough yet to be a fully-fledged contender for ad dollars, but it’s growing like #area51, and advertisers have finally noticed the short-form video app. Roughly 60% of the app’s 26.5 million monthly active users in the US are between 16 and 24, according to a TikTok pitch deck circulated to US ad... Continue reading »
by Allison Schiff // July 24th, 2019 //
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TAG Claims That A Clean Supply Chain Reduces Fraud By 84%

The Trustworthy Accountability Group (TAG) released a study on Thursday that found an 84% drop in fraud compared to the industry average when all members in the supply chain are vigilant, badged and on the level. TAG analyzed 75 billion display and video impressions across desktop, mobile web and in-app channels to look for sophisticated... Continue reading »
by Allison Schiff // November 8th, 2018 //
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Lenovo Is Calling The Shots And Taking Control Of Its Brand Destiny

The relationship between Lenovo and its agency partners is not what it used to be – in a good way. “That’s not to say that there isn’t a role for the traditional agency, like we have with our creative agency, Ogilvy, to drive the brand framework – we need that,” Lenovo SVP and CMO David Roman told... Continue reading »
by Allison Schiff // March 6th, 2017 //
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Both Sides Guilty Of Media Etiquette Mishaps

 “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Sacha Xavier, partner, media and innovation director for for Neo@Ogilvy, and Paul Chenier, vice president of national sales at AskMen.com. Are you frustrated by the number of emails and calls... Continue reading »
by AdExchanger // July 12th, 2013 //
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Ad Net Pulse 360 Rumored To Be Shutting Down

Ad network Pulse 360, a subsidiary of Seevast, is on the brink of shutting down and may have closed its doors already, AdExchanger has learned. Pulse 360 issued a company-wide layoff in April and began looking for a buyer or new investor, according to a former employee who asked to remain anonymous. Pulse 360 founder... Continue reading »
by Judith Aquino // April 30th, 2013 //
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Gamification Is Good: How Winning Is Changing the Web

"Ad Agents" is a column written by the agency-side of the digital media community. Alastair Cole, Head of Creative Services of Essence Digital, a global digital marketing agency based in London and New York. Do you like to be challenged? You should: problem-solving is human nature and our brains have evolved to reward us when... Continue reading »
by AdExchanger // April 23rd, 2012 //
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In Grab For Brand Dollars, AOL Baits Hook With Nielsen’s Online GRP

Depending who you ask, momentum for an online GRP measurement standard is either the best answer the online video business has to unlocking billions of TV ad dollars or it’s a menacing hand from the past come to smother web video metrics in the cradle. The latest major player, and first publisher of size, to... Continue reading »
by Zach Rodgers // April 18th, 2012 //
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Give Me Your Big Idea

"Ad Agents" is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency. Everyone who works in our industry has been in this situation before; you get a call from the client/agency/boss that they want your big ideas. And let... Continue reading »
by AdExchanger // April 11th, 2012 //
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Aegis Gets Pants Pulled: Is The Agency Performance Model That Far Away?

UK's Telegraph is reporting that traditional media agency Aegis is being forced to reveal discounts for TV and newspaper ads it bought on behalf of yogurt company Danone in Germany. And you thought they only ate schnitzel in Germany. So why should you care? Well, if you're anybody except a vendor caught in a negotiation... Continue reading »
by AdExchanger // January 3rd, 2010 //
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AdExchanger.com 2009 Year-End Report: Learn From The Ecosystem

What's 369 pages long and contains everything you need to know about the evolving world of digital media optimization? That's right! It's the AdExchanger.com 2009 Year-End Report containing every Q&A from 2009. You have two flavors of downloads from which to choose. You can: Download All Q&As (PDF, 5.0 MB) Or, download your favorite parts:... Continue reading »
by AdExchanger // December 22nd, 2009 //
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