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AdExchanger.com 2009 Year-End Report: Learn From The Ecosystem

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A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong?

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Popular

  1. ad tech earnings

    The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality

    TTD CEO Jeff Green laid out the DSP’s plan for winning in a new world of advertising that – AI aside – necessitates major changes in how marketers behave.

  2. Programmatic

    PubMatic’s Agentic AI Is Going Beyond Direct Deals

    PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.

  3. Identity

    A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong?

    TTD confirmed that this CTV publisher’s errors would have made its UID2s useless for ad targeting. But TTD also said it wouldn’t have had enough information to flag the issue.

  4. CTV

    Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization

    Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative.

  5. CTV

    Roku Delivers Upfront Dinners With A Side Of Full-Funnel

    Replacing TV upfront presentations with client dinners originated with Paramount in 2023. Roku followed suit last year under the leadership of Jay Askinasi, who appreciated the approach when he was on the buy side. This year, Roku hosted several client dinners with all of the major holding companies as well as independent agencies in April, each with about 70 people per dinner.