Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Mags Getting Digital
Staci Kramer of PaidContent reports that five magazine publishers have made it official: they’re going after the e-reader market with open standards for the “technology, advertising and digital sales.” The five pubs – Condé Nast, Hearst, Meredith), News Corp, and Time Inc. have a potential a reach of 144 million readers today. Read about it.
Hansell To AOL
Silicon Alley Insider is reporting that New York Times’ tech writer is taking his cyber sensibilities to AOL as the first employee of Seed.com, “AOL’s platform for freelance contributors to its 80+ media sites.” Hopefully, more hires are on the way for Hansell who leaves the cush lifestyle of The New York Times for a more entrepreneurial endeavor. Read about it.
Experts Predict
Imedia Connections Lori Luechtefeld asks 8 ad industry veterans to give their predictions for 2010. Among the vets are Mediasmith’s David Smith who identifies video and the incorporation of real-time search into marketing strategies as trends for 2010, and Simulmedia’s Dave Morgan who predicts that “consumer electronics, distance education, and local retail could all shine this coming year.” Read the article.
The tide is turning as ad market forecasters are starting to put on their sunglasses as the fresh sunlight of a future recovery overtakes gloomy recessionary clouds. Or so says Ruth Bender in a piece on Dow Jones Newswire. Publicis and WPP Group provide a good spin on future spend. Read more.
Niche Works
NetShelter Technology Media is proving that passionate, niche audiences can yield huge traffic numbers as its network of technology-focused properties passed the 100 million global uniques mark according to ComScore in October. Having doubled in size in a year, the network of pubs now exceeds the reach of CNET, IDG and Ziff Davis. Read more.
Newspapers Turnaround
New York Times Co., McClatchy Co. and Belo Corp. offered insight yesterday on what they see for the fourth quarter and things are looking.. not as bad. We’ll take it! According to The Wall Street Journal, The Times says deterioration has slowed for print and sees a 10% increase in digital ad revenue year-over-year in Q4. Read more.
Quigo CEO And CPC
CEO Oded Itzhak, former co-founder and CTO of Quigo (eaten by AOL), has been been busy with a new company called AdSide which positions itself as “a premium pay-per-click ad network.” In a release, the company said that business is booming as its CPC offering appears to be gaining traction. Read more.
DoubleVerifying Tremor Media
DoubleVerify and Tremor Media announced that verification capabilities of DoublVerify will be integrated into the video ad network’s Acudeo platform to help marketers feel even more comfortable with their online video ad network buys. Read the release.
Twitter Advertising
And now, our monthly Twitter story. With over 1.5 million followers, any Twitterer should be driving a significant revenue stream, right? According to Connie Gugliemo of Bloomberg, Dell is bringing home some bacon to the tune of $6.5 million. Sure, that’s small compared to the billions in Dell top line revenue but that’s just the stuff they can track. Read more.
Make Me Content
More content! According to All Things D’s Kara Swisher, former Yahoo! media maven Lloyd Braun has agreed to a deal with Microsoft’s MSN on behalf of his Hollywood production company, BermanBraun, which will develop a new “an online lifestyle site aimed at fashion, decor, relationships and beauty.” This follows the success of Wonderwall, an Microsoft and BermanBraun joint venture focused on celebrity gossip. Read about it.
Swedish Ad Tech
CP+B Europe has evidently made a sweet deal with Gustav von Sydow’s Burt company as it looks to expand development and support for its Rich analytics product. Burt will take over CP+B’s old office as it continues on a hiring spree. See the exclusive photos of a Swedish ad tech office!
“You” May Be Working
According to Nielsen, Yahoo!’s “It’s You” marketing campaign may be working despite previous reports to the contrary which led the company to revisit its agency relationship. According to Nielsen’ Jon Gibs and Barbara Zack posit that the campaign has led to strengthening its loyal user base: “When we looked at the 4 week average running up to the campaign’s launch Yahoo’s homepage had about 10.4 minutes of usage per person per week. The average of the 4 weeks after the campaign saw an increase in time per person of +3%. Four weeks after that saw an average increase of +7%.” Read more on the Nielsen blog.
