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»media agencies

Prog IO: Brands Are In-Housing And Agencies Are Adapting

The in-housing trend is real, but agencies aren’t getting kicked to the curb. Their role is simply evolving. “Agencies have been around for years, and they’re not going away,” said Freddie Liversidge, HP’s director of digital activation, speaking at AdExchanger’s Programmatic IO show in San Francisco on Tuesday. HP recently completed a multiyear process to... Continue reading »
by Allison Schiff // May 1st, 2019 //
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K2’s Media Transparency Report Still Rocks The Ad Industry Two Years After Its Release

It’s been two years since the Association of National Advertisers, working with  consultancy Ebiquity and investigative firm K2, dropped a damning report on agency transparency. And everything’s better now, right? Quite the contrary, said Bill Duggan, the ANA’s group EVP, during a Cannes rooftop panel hosted by Mastercard. “Trust between clients and agencies is at... Continue reading »
by Ryan Joe // June 22nd, 2018 //
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When It Comes To Mobile Programmatic, Buyers Are Behind

Mobile programmatic is poised to dominate digital display ad spend this year, but there are still a heck of a lot of kinks to work out. The No. 1 headache for publishers: buyers that try to apply desktop tactics and standards to mobile and then wonder why it’s not working out. Even some of the... Continue reading »
by Allison Schiff // June 11th, 2018 //
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Starcom: ‘Advertising Is An Art-And-Science Industry – And It Always Will Be’

Devices and hardware will come and go. “Which is why the future is absolutely about mobility,” said Lisa Donohue, CEO of Publicis Groupe’s Starcom. “Mobility and understanding a consumer’s movements, the decisions they make and why they make them.” It’s a philosophy Starcom applies to “new establishment” clients like Airbnb and to more “classic” brands... Continue reading »
by Allison Schiff // February 25th, 2016 //
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Programmatic Buying Is A Beautiful Thing For L’Oreal Canada

Data is part of the foundation at L’Oreal Canada – but that wasn’t always the case. “L’Oreal is a marketing company, not an IT company – yet,” said Khoi Truong, director of media and data optimization at L’Oreal Canada. “But for the last year, we’ve been setting up our CRM and thinking about what we could do... Continue reading »
by Allison Schiff // April 10th, 2015 //
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Forbes On Rubicon Project Consortium; M&A Talk For iCrossing; Pull Over! NAI Busts 10 Ad Networks

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Forbes On Rubicon Project Consortium According to a January article in Forbes, "In just two months EVP J.T. Batson has convinced 30 of the Web's larger digital publishers to form a digital consortium where they'll aim to sell online advertising at rates 60% to... Continue reading »
by AdExchanger // January 4th, 2010 //
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Magazines Get Digital; Ad Spend Looking Up at WPP, Publicis; Tremor Media Is DoubleVerified

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Mags Getting Digital Staci Kramer of PaidContent reports that five magazine publishers have made it official: they're going after the e-reader market with open standards for the "technology, advertising and digital sales." The five pubs - Condé Nast, Hearst, Meredith), News Corp, and Time... Continue reading »
by AdExchanger // December 9th, 2009 //
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PointRoll CEO Tafler Says Publishers Need To Adopt Standards In Order For Video Ad Inventory To Reach Exchanges

Jason Tafler is the CEO of PointRoll, a rich media advertising provider. AdExchanger.com: How do you see online advertising evolving in the future? What role will rich media play in driving innovation? JT: A lot of it comes down to what users are doing online. If you start with the user and see what they're... Continue reading »
by AdExchanger // October 6th, 2009 //
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Hill Holliday SVP Cahill Says Clients Are Cautiously Optimistic About Exchanges

Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. What trends are you seeing from your digital media clients today? Two of the more interesting trends are social media listening and rapid response marketing, and although clients have been asking for these independently, they’re actually closely related. Our clients... Continue reading »
by AdExchanger // September 24th, 2009 //
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AdExchanger.com Q&A With Google DoubleClick Ad Exchange's Mohan and Spencer

This is Part II of AdExchanger.com's discussion with Neal Mohan, Google's Vice President of Product Management, and Scott Spencer, Group Product Manager, regarding the official launch of the new DoubleClick Ad Exchange. Part I is here. (Today and tomorrow, we'll have reaction to the launch from across the industry.) AdExchanger.com: What percentage of the inventory... Continue reading »
by AdExchanger // September 21st, 2009 //
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