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»media agencies

The Big Story: Game Of Media Agencies

Not a news flash: Media agencies are under immense pressure. That was true long before the pandemic. But agencies have also made big investments in data and technology over the last few years that are starting to bear fruit. This week on The Big Story, special guest Jay Pattisall, a principal analyst at Forrester, calls... Continue reading »
by Allison Schiff // May 28th, 2020 //
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Upfront Negotiations Update; Gartner’s Findings On COVID-19

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Advertisers are pressing networks to delay upfront negotiations until September or October, when they’ll have a sense of how programming is being watched right now and (hopefully) can forecast their finances. Some brands are eager to buy ad space right... Continue reading »
by AdExchanger // May 7th, 2020 //
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Social Distancing With Friends: The Media Kitchen CEO Barry Lowenthal

Most mornings, you’ll find Barry Lowenthal, CEO of The Media Kitchen, doing makeshift yoga and Pilates with his neighbors on the beach near his condo in Palm Springs – at a safe distance, of course. And then the day kicks off, a series of Zoom calls and hangouts and conversations with staff, vendors and brand clients... Continue reading »
by Allison Schiff // April 6th, 2020 //
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Prog IO: Brands Are In-Housing And Agencies Are Adapting

The in-housing trend is real, but agencies aren’t getting kicked to the curb. Their role is simply evolving. “Agencies have been around for years, and they’re not going away,” said Freddie Liversidge, HP’s director of digital activation, speaking at AdExchanger’s Programmatic IO show in San Francisco on Tuesday. HP recently completed a multiyear process to... Continue reading »
by Allison Schiff // May 1st, 2019 //
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K2’s Media Transparency Report Still Rocks The Ad Industry Two Years After Its Release

It’s been two years since the Association of National Advertisers, working with  consultancy Ebiquity and investigative firm K2, dropped a damning report on agency transparency. And everything’s better now, right? Quite the contrary, said Bill Duggan, the ANA’s group EVP, during a Cannes rooftop panel hosted by Mastercard. “Trust between clients and agencies is at... Continue reading »
by Ryan Joe // June 22nd, 2018 //
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When It Comes To Mobile Programmatic, Buyers Are Behind

Mobile programmatic is poised to dominate digital display ad spend this year, but there are still a heck of a lot of kinks to work out. The No. 1 headache for publishers: buyers that try to apply desktop tactics and standards to mobile and then wonder why it’s not working out. Even some of the... Continue reading »
by Allison Schiff // June 11th, 2018 //
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Starcom: ‘Advertising Is An Art-And-Science Industry – And It Always Will Be’

Devices and hardware will come and go. “Which is why the future is absolutely about mobility,” said Lisa Donohue, CEO of Publicis Groupe’s Starcom. “Mobility and understanding a consumer’s movements, the decisions they make and why they make them.” It’s a philosophy Starcom applies to “new establishment” clients like Airbnb and to more “classic” brands... Continue reading »
by Allison Schiff // February 25th, 2016 //
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Programmatic Buying Is A Beautiful Thing For L’Oreal Canada

Data is part of the foundation at L’Oreal Canada – but that wasn’t always the case. “L’Oreal is a marketing company, not an IT company – yet,” said Khoi Truong, director of media and data optimization at L’Oreal Canada. “But for the last year, we’ve been setting up our CRM and thinking about what we could do... Continue reading »
by Allison Schiff // April 10th, 2015 //
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Forbes On Rubicon Project Consortium; M&A Talk For iCrossing; Pull Over! NAI Busts 10 Ad Networks

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Forbes On Rubicon Project Consortium According to a January article in Forbes, "In just two months EVP J.T. Batson has convinced 30 of the Web's larger digital publishers to form a digital consortium where they'll aim to sell online advertising at rates 60% to... Continue reading »
by AdExchanger // January 4th, 2010 //
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Magazines Get Digital; Ad Spend Looking Up at WPP, Publicis; Tremor Media Is DoubleVerified

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Mags Getting Digital Staci Kramer of PaidContent reports that five magazine publishers have made it official: they're going after the e-reader market with open standards for the "technology, advertising and digital sales." The five pubs - Condé Nast, Hearst, Meredith), News Corp, and Time... Continue reading »
by AdExchanger // December 9th, 2009 //
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