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»ad network

Comic: 'Protect Consumer Privacy!'

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // March 26th, 2021 //
»
Zynga is in the midst of building its own ad network to expand its addressable market and might be in the market to buy some ad tech.
Zynga Is Building Its Own Ad Network, Mulling M&A

Zynga might be in the market to buy some ad tech. The online and mobile gaming developer, which posted record Q4 earnings on Wednesday, fueled by an all-time best revenue and bookings quarter for Words With Friends, is in the midst of building its own ad network to expand its addressable market. Revenue for the... Continue reading »
by Allison Schiff // February 11th, 2021 //
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Netflix Grows Despite Spending Less On Ads; YouTube Earns MRC's Blessing For Brand Safety

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Winning Netflix is outshining the competition. Last year, the streaming giant added subscribers even as it cut spending on advertising, The Information reports. By contrast, most of the older entertainment companies entering the streaming wars shelled out beaucoup bucks on marketing. A recent securities... Continue reading »
by AdExchanger // February 10th, 2021 //
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Luke Kigel, VP of Walgreens integrated media and head of the Walgreens Advertising Group
6 Key Facts About The New Walgreens Ad Network

Retail media networks are having a moment, because they’re positioned to add relevance in a cookieless world, says Luke Kigel, VP of Walgreens integrated media and head of the Walgreens Advertising Group (WAG). Walgreens put a bow on its retail media network, dubbed WAG, in early December. But the launch is part of a larger... Continue reading »
by Allison Schiff // December 21st, 2020 //
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Erin Condon, VP of front store and omnichannel marketing at CVS Health
The Top 6 Things You Should Know About CVS’ Retail Media Network

The CVS Media Exchange (CMX), CVS Pharmacy’s new ad network, launched in August. But it was in the works before COVID-19 hit. The pandemic makes for interesting timing, though. “Ecommerce and omnichannel shopping were already on the rise,” said Erin Condon, VP of front store and omnichannel marketing at CVS Health. “But in a post-COVID... Continue reading »
by Allison Schiff // October 2nd, 2020 //
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Google Slashes Marketing Spend; CVS Readies Ad Net

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Cuts Google plans to reduce marketing investments for the second half of 2020 by up to half, CNBC reported. A selective hiring freeze has also been imposed for both full-time and contractual employees. “We are reevaluating the pace of our investment plans for... Continue reading »
by AdExchanger // April 24th, 2020 //
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Yieldbot CEO Explains Why He Laid Off One-Third Of Its Employees

Before Yieldbot CEO Jonathan Mendez laid off one-third of the company’s employees in mid-July, the company had suffered a series of setbacks. With $10 million in funding last year, Yieldbot bet on a header bidding wrapper that didn’t pay off. Instead, AppNexus won the header bidding wrapper wars with Prebid. Then it had a bad... Continue reading »
by Sarah Sluis // September 6th, 2017 //
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More Ad Net Consolidation As Genesis Media Merges With Altitude Digital

Genesis Media revealed Thursday that it has merged with video ad platform Altitude Digital. The combined entity will do business as Genesis Media. Details of the transaction were not disclosed. The merger comes months after Altitude’s former CEO stepped down. The company, which started out as an ad net, was seeking to reposition itself as... Continue reading »
by Kelly Liyakasa // August 10th, 2017 //
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Regulatory Challenges Stall Programmatic Pot

It’s high time programmatic became available to the budding cannabis industry, which is projected to hit $8 billion by 2020, but regulatory hurdles have kept it from lighting up. Instead of examining the legal ramifications around cannabis marketing, many advertising platforms simply fall back on a blanket ban, said Paris Holley, chief technology officer of... Continue reading »
by Alison Weissbrot // January 16th, 2017 //
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Undertone Zeroes In On Its Platform With Hiring Of Former Rovi CTO

When Undertone released its programmatic platform Virtuoso in September, the goal, according to co-founder Eric Franchi, was for it to eventually become the primary console of brands and agencies that want to purchase high-impact ad units, or ads that use unique formats designed to snag the audience’s attention. The onetime ad network has hired George... Continue reading »
by Ryan Joe // November 18th, 2014 //
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