• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»ad network

Erin Condon, VP of front store and omnichannel marketing at CVS Health
The Top 6 Things You Should Know About CVS’ Retail Media Network

The CVS Media Exchange (CMX), CVS Pharmacy’s new ad network, launched in August. But it was in the works before COVID-19 hit. The pandemic makes for interesting timing, though. “Ecommerce and omnichannel shopping were already on the rise,” said Erin Condon, VP of front store and omnichannel marketing at CVS Health. “But in a post-COVID... Continue reading »
by Allison Schiff // October 2nd, 2020 //
»
Google Slashes Marketing Spend; CVS Readies Ad Net

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Cuts Google plans to reduce marketing investments for the second half of 2020 by up to half, CNBC reported. A selective hiring freeze has also been imposed for both full-time and contractual employees. “We are reevaluating the pace of our investment plans for... Continue reading »
by AdExchanger // April 24th, 2020 //
»
Yieldbot CEO Explains Why He Laid Off One-Third Of Its Employees

Before Yieldbot CEO Jonathan Mendez laid off one-third of the company’s employees in mid-July, the company had suffered a series of setbacks. With $10 million in funding last year, Yieldbot bet on a header bidding wrapper that didn’t pay off. Instead, AppNexus won the header bidding wrapper wars with Prebid. Then it had a bad... Continue reading »
by Sarah Sluis // September 6th, 2017 //
»
More Ad Net Consolidation As Genesis Media Merges With Altitude Digital

Genesis Media revealed Thursday that it has merged with video ad platform Altitude Digital. The combined entity will do business as Genesis Media. Details of the transaction were not disclosed. The merger comes months after Altitude’s former CEO stepped down. The company, which started out as an ad net, was seeking to reposition itself as... Continue reading »
by Kelly Liyakasa // August 10th, 2017 //
»
Regulatory Challenges Stall Programmatic Pot

It’s high time programmatic became available to the budding cannabis industry, which is projected to hit $8 billion by 2020, but regulatory hurdles have kept it from lighting up. Instead of examining the legal ramifications around cannabis marketing, many advertising platforms simply fall back on a blanket ban, said Paris Holley, chief technology officer of... Continue reading »
by Alison Weissbrot // January 16th, 2017 //
»
Undertone Zeroes In On Its Platform With Hiring Of Former Rovi CTO

When Undertone released its programmatic platform Virtuoso in September, the goal, according to co-founder Eric Franchi, was for it to eventually become the primary console of brands and agencies that want to purchase high-impact ad units, or ads that use unique formats designed to snag the audience’s attention. The onetime ad network has hired George... Continue reading »
by Ryan Joe // November 18th, 2014 //
»
Ad Network Takes Hit: ValueClick Sees Display Ad Decline In Q2

An ad-network stalwart is struggling. The earnings release on the SEC's site has few details on the display advertising performance for ValueClick, but the earnings call was another matter. In spite of its acquisition of display ad retargeter Dotomi in 2011, ValueClick continues to search for solutions to shore up the company's growth potential. Its Q2 2013... Continue reading »
by John Ebbert // August 1st, 2013 //
»
eMarketer: Amazon Ad Revenues To Reach $835 Million This Year

Worldwide advertising revenue for Amazon will reach more than $800 million in 2013, as the company leverages its rich customer data and deals with the challenges of mobile advertising, according to a new forecast from eMarketer. "We've been looking at Amazon as a business for a while now, and at this point we felt there... Continue reading »
by Kimberly Maul // June 4th, 2013 //
»
Opera Mediaworks Launches Connected TV Ad Network

Moving beyond smartphones and tablets, Opera Mediaworks introduced AdMarvel, an ad network for internet-connected TVs that brings together an ad exchange, ad serving and ad management functionalities. "A connected TV looks a lot like a tablet computer," explained Opera Mediaworks CEO Mahi de Silva. "Given our experience in the tablet and smartphone space, as well... Continue reading »
by Kimberly Maul // May 22nd, 2013 //
»
Domob Claims Mobile, In-App Ad Supremacy In China

Based in Beijing, China, Redpoint Ventures-backed Domob says that its mobile in-app ad network is booming and well-positioned to take over the Chinese mobile ad market, according to its co-founder and COO Zhang He.  Moreover, the company’s executive team is now in place, plucked from Chinese internet services companies Baidu and Sohu.com among others. But... Continue reading »
by John Ebbert // May 14th, 2013 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Trade Desk And LiveRamp Unite On Identity; Unified ID 2.0 To Become Part Of LiveRamp’s ATS
  • Vizio Reorgs Around Its Data Biz With The Full Integration Of Inscape
  • DoubleVerify Receives $350M Investment Boost, Ahead Of Its Reported IPO
  • User Privacy Doesn’t Solve Publisher Privacy
  • Apple’s Policy Is Clear: Email Is Not Gonna Take The Place Of IDFA
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved