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»ad network

Undertone Zeroes In On Its Platform With Hiring Of Former Rovi CTO

When Undertone released its programmatic platform Virtuoso in September, the goal, according to co-founder Eric Franchi, was for it to eventually become the primary console of brands and agencies that want to purchase high-impact ad units, or ads that use unique formats designed to snag the audience’s attention. The onetime ad network has hired George... Continue reading »
by Ryan Joe // November 18th, 2014 //
»
Ad Network Takes Hit: ValueClick Sees Display Ad Decline In Q2

An ad-network stalwart is struggling. The earnings release on the SEC's site has few details on the display advertising performance for ValueClick, but the earnings call was another matter. In spite of its acquisition of display ad retargeter Dotomi in 2011, ValueClick continues to search for solutions to shore up the company's growth potential. Its Q2 2013... Continue reading »
by John Ebbert // August 1st, 2013 //
»
eMarketer: Amazon Ad Revenues To Reach $835 Million This Year

Worldwide advertising revenue for Amazon will reach more than $800 million in 2013, as the company leverages its rich customer data and deals with the challenges of mobile advertising, according to a new forecast from eMarketer. "We've been looking at Amazon as a business for a while now, and at this point we felt there... Continue reading »
by Kimberly Maul // June 4th, 2013 //
»
Opera Mediaworks Launches Connected TV Ad Network

Moving beyond smartphones and tablets, Opera Mediaworks introduced AdMarvel, an ad network for internet-connected TVs that brings together an ad exchange, ad serving and ad management functionalities. "A connected TV looks a lot like a tablet computer," explained Opera Mediaworks CEO Mahi de Silva. "Given our experience in the tablet and smartphone space, as well... Continue reading »
by Kimberly Maul // May 22nd, 2013 //
»
Domob Claims Mobile, In-App Ad Supremacy In China

Based in Beijing, China, Redpoint Ventures-backed Domob says that its mobile in-app ad network is booming and well-positioned to take over the Chinese mobile ad market, according to its co-founder and COO Zhang He.  Moreover, the company’s executive team is now in place, plucked from Chinese internet services companies Baidu and Sohu.com among others. But... Continue reading »
by John Ebbert // May 14th, 2013 //
»
Collective Eyes Multi-Screen, Programmatic Publisher And IPO

Having co-founded Collective in 2005, CEO Joe Apprendi has seen his company’s ad network reconfigured, if not entirely reimagined, as programmatic audience buying transforms the publisher ad network model. And as placement has given way to audience buying in recent years, Apprendi and his team have looked to keep pace with products such as its audience... Continue reading »
by John Ebbert // May 6th, 2013 //
»
AudienceScience Shutters Ad Network, Goes All In With Technology

AudienceScience has shuttered its publisher network business to focus completely on marketing technology. The move is yet another sign of weak demand for traditional ad networks, as buyers steadily migrate budgets to exchange-traded media bought through DSPs. President Mike Peralta tells AdExchanger, "The transition has been in the works for 12 to 18 months. Across... Continue reading »
by Zach Rodgers // November 29th, 2012 //
»
Bazaarvoice Media GM Barkow On E-Commerce Media Today

Ad networks are alive and well when it comes to certain discrete, vertical markets. Jim Barkow can attest. He was CEO of shopper media/e-commerce ad network Longboard Media, up until early November when he -- along with his company -- were acquired by Bazaarvoice. (See the release.) Barkow, who will stay on as Bazaarvoice's GM... Continue reading »
by John Ebbert // November 27th, 2012 //
»
Facebook Ads Under Magnifier; App Marketplaces And Amazon

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Studying Facebook Ads A new survey on Facebook ad efficicacy leaves the reader wondering - just wondering - because there are so many opinions on whether the ads work or not Ad Age's Michael Learmonth introduces the results of the study crafted by his... Continue reading »
by AdExchanger // June 28th, 2012 //
»
AOL Executive Shuffle Reflects Tightened Ad Network Focus

Despite AOL's efforts to build up its owned & operated sites, including the Huffington Post Media Group its local content offering Patch, the portal’s real growth has always come from its Advertising.com ad network. So it wasn’t too much of a surprise when AOL announced a few executive shifts that are designed to highlight the... Continue reading »
by David Kaplan // May 23rd, 2012 //
»
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