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»Publishers

Shining A Light On The Darker Side Of Bid Shading

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Spears, chief operations officer at The Ozone Project. With better practices in programmatic advertising rapidly replacing the persistent problems of the past, we must call out and challenge things that stand in the way... Continue reading »
by AdExchanger // March 13th, 2020 //
»
Can LiveRamp Survive The Cookie Apocalypse?

Although LiveRamp prefers to publicly minimize its reliance on third-party cookies, those little text files are the glue that connects offline data with web browsing. “Put it like this,” said Ari Paparo, CEO and co-founder of Beeswax. “If cookies disappeared tomorrow, LiveRamp would be very affected.” To be fair, that would be true for most... Continue reading »
by Allison Schiff // March 9th, 2020 //
»
Google May Pay Publishers For Content; Gillibrand Proposes New Data Protection Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. License To Bill Google is considering a shift in its relationship with news publishers, by paying them direct licensing fees for the right to publish content in a potential free news service, according to The Wall Street Journal. Caveats: Financial terms of the deals... Continue reading »
by AdExchanger // February 18th, 2020 //
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With Google’s Latest Policy Change, Publishers Feel Control Slipping Away

Whenever Google changes how its ad server works, publishers fear that Google will wrest control over how they run their digital advertising. Those concerns often have merit. So when Google added rules about how publishers could prioritize different ad exchanges earlier this week – and buried those changes in a confusing help center document instead... Continue reading »
by Sarah Sluis // February 7th, 2020 //
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Publisher Advertising And Marketing Teams Are Starting To Converge

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kerel Cooper, senior vice president of global marketing at LiveIntent. There’s a famous line between editorial and revenue at every legitimate publisher. Newsrooms aren’t influenced by the teams responsible for revenue, and nary do... Continue reading »
by AdExchanger // January 31st, 2020 //
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Publishers Sense Opportunity As Chrome Drops Third-Party Cookies

With Chrome bidding farewell to third-party cookies, publishers predict a steep rise in use – and value – of their first-party data. Media companies with their own audiences and direct-to-consumer relationships expect power to accrue to them. And many publishers already have a head start. With Apple’s Safari browser blocking cookies for about 30% of... Continue reading »
by Sarah Sluis // January 16th, 2020 //
»
2019: The Year Brands And Publishers Began Taking Control Of Their Tech Stacks

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kerel Cooper, SVP of global marketing at LiveIntent. Technology, obviously, has its barriers. It takes skill, patience, resolve and education to really compete and innovate in our complicated field. For... Continue reading »
by AdExchanger // December 13th, 2019 //
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Privacy Regs Like GDPR Hurt Competition In The Short Term, Study Finds

Privacy regulations have the potential to consolidate market share among large technology platforms. Aka, when publishers reduce the number of ad tech, audience measurement and other web technology vendors they work with, Google and Facebook win, according to new academic research examining the unintended consequences of the General Data Protection Regulation (GDPR). The skittishness with... Continue reading »
by Allison Schiff // October 31st, 2019 //
»
Safari Taketh Away (Again); Another Facebook Competitor Rises

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome To The Jungle Safari introduced a new private browsing mode that disables the now-common tactic among news companies of blocking incognito traffic, which they do because readers use private browsing to avoid paywalls. “This will lead to a hard paywall for all readers... Continue reading »
by AdExchanger // October 16th, 2019 //
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These Companies Have Big Complaints About Big Tech – And Regulators Are Listening

Companies large and small have griped for years that tech giants – Google, Facebook, Amazon and Apple – habitually engage in anticompetitive behavior. Regulators around the world are now paying attention. In some cases, companies proactively proffer their grievances, while in others, regulators solicit their feedback as evidence gathering in newly launched antitrust investigations. Here’s... Continue reading »
by Allison Schiff // October 3rd, 2019 //
»
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