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»advertising identity

NBCUniversal Built A First-Party Data Platform Stocked With 150 Million IDs

NBCUniversal built a first-party identity platform that includes 50 million households and 150 million individual consumers to bolster its cross-platform targeting. The platform, dubbed NBCUnified, is the backbone of NBC’s One Platform proprietary technology stack that spans the media campaign lifeline, from planning to measurement. Launched at CES Wednesday, the NBCUnified identity spine will officially… Continue reading »

by Alyssa Boyle // January 5th, 2022 //
»
The Future Of CTV: Identity, Engagement And AVOD

Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least one CTV device can be found in over 80% of American homes, and CTV ad budgets are expected to double by 2026, according to GroupM’s most recent industry forecast. But the key to unlocking those… Continue reading »

by Alyssa Boyle // January 4th, 2022 //
»
Another Antitrust Suit Filed; Streaming Commerce Startup Funded

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The States vs. Android Three dozen state attorneys general filed an antitrust lawsuit against Google, targeting the company’s Play Store policies and dominance in app distribution. Google has made concessions to Android developers. Earlier this year, Google cut its commission on in-app sales from… Continue reading »

by AdExchanger // July 9th, 2021 //
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