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»DTC

Marpipe Is Working To ‘Demystify’ Creative Ad Testing In Ecommerce

As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to creative testing instead of relying on antiquated “spray and pray” A/B testing methods. Marpipe was founded by 26-year-old CEO Dan Pantelo and last year launched an... Continue reading »
by Tony Rifilato // April 12th, 2021 //
»
DTC Insurance Company Lemonade Uses Art To Connect With Its Youthful Customers

The insurance market is highly competitive, with big marketing budgets and highly recognizable mascots – like the Geico gecko and Progressive’s Flo. The direct-to-consumer insurance company Lemonade (which went public in July) started four years ago in New York City offering renters’ insurance – the type of $60 per year policies  the  big guys didn’t... Continue reading »
by Sarah Sluis // February 16th, 2021 //
»
Disney Subscriber Counts Exceed Expectations, But COVID Impacts Parks Biz

Disney may have wowed investors in December when it unveiled a slew of new movie titles and an original content pipeline as part of a major shift to streaming, but the company is still feeling the impact of the COVID-19 pandemic. During its Q1 earnings call Thursday, the company said that its Disney Parks, Experiences... Continue reading »
by Tony Rifilato // February 11th, 2021 //
»
Fox Betting Big On Tubi Becoming A Billion Dollar AVOD Business

Fox Corporation is aggressively pushing to make Tubi, the streaming ad-supported platform it picked up for $440 million last year, a billion-dollar AVOD business in just a few years. On the company’s Q2 earnings call, CEO Lachlan Murdoch laid out a bold agenda for the streaming platform, saying that Fox would continue to invest heavily... Continue reading »
by Tony Rifilato // February 9th, 2021 //
»
Verizon Media Reports First YOY Growth In Q4 Since Yahoo Buy

Verizon revealed during its earnings call Tuesday morning Verizon Media Group had a solid Q4 – total revenues jumped 11.4% to $2.3 billion YOY – marking the first quarter of year-over-year growth since the wireless giant acquired Yahoo in 2017 for $4.48 billion. Growth in the quarter was fueled by strong advertising trends, with revenue... Continue reading »
by Tony Rifilato // January 26th, 2021 //
»
The Tail Of How A DTC Lobster Company Clawed To Growth

In December 2020, Get Maine Lobster sold more lobsters in three weeks than it did in the entirety of 2019. And all this year, it’s often selling more lobster than Maine fisherman can catch. The decade-old lobster-by-mail business experienced hockey-stick growth because CEO Mark Murrell took a big risk last March. As millions of Americans... Continue reading »
by Sarah Sluis // January 20th, 2021 //
»
WarnerMedia Release 'WW84' Streaming Figs; DTCs Partner With Walmart

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Streaming Wonder Like the summer, the holiday season has become a time for Hollywood blockbuster releases. Except this year, it’s due to the fact that … you know … films originally allotted for theatrical distribution are also being streamed. The two biggest examples... Continue reading »
by AdExchanger // January 4th, 2021 //
»
Disney Talks Subscriber Count, Ads On Streaming Services And Theatrical Release Strategy

The force is strong with Disney. The company is leveraging its movie franchises and original content pipeline to hyperdrive a major strategic shift into the DTC market, as it bets big on Disney Plus and its other streaming platforms, including Hulu and ESPN Plus, in the years ahead. Subscribers and content jump to hyperspace In... Continue reading »
by Tony Rifilato // December 11th, 2020 //
»
Amazon Has A Data Advantage On CTV; US Ad Spend Set To Fall To 2018 Levels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s CTV Boom Amazon may be a little late to the CTV advertising game, but it’s catching up quick thanks to its troves of shopper data and the built-in base of brands already selling on its platform, The Drum reports. Most of Amazon’s CTV... Continue reading »
by AdExchanger // November 25th, 2020 //
»
How B2B Sellers Became DTC Brands During The Pandemic

The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus pandemic has created new opportunities for B2B and wholesale manufacturers to flood the consumer market. Rastelli’s, a New Jersey-based food supplier, fortuitously started a consumer branding business last year, said director of marketing Zachary Paul. Instead of selling products through grocers... Continue reading »
by James Hercher // June 5th, 2020 //
»
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