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»AdExchanger Talks

Moving Beyond The “Empathy Incentive” In DEI, With Publicis And Black Enterprise

More than two years into its full-court press to improve diversity, equity and inclusion across media plans and staff, has the ad industry measured up? Yes, progress has been made – but it’s still not enough, says Jason DaWayne Smith, president of integrated solutions at Publicis, and Earl “Butch” Graves Jr., president and CEO of… Continue reading »
by Sarah Sluis // June 28th, 2022 //
»
Catching Up With Dr. Johnny Ryan On How Ad Tech Can Change So Much – And Also Not At All

For years, data privacy regulators didn’t have the tools – or the teeth – they needed to effectively enforce proper standards on the internet. Then came GDPR. Now they have the tools and the teeth. But, still, privacy enforcers are mostly unable to disrupt the status quo. At least to hear Johnny Ryan tell the… Continue reading »
by James Hercher // June 14th, 2022 //
»
AdExchanger Talks: Retail Media Is Back And Ready For Business, With Kroger SVP Cara Pratt

Retail media, which has been even more siloed from data-driven advertising than other old-school channels like radio or out-of-home, is surging into the world of programmatic and online advertising. Case in point: The IAB’s Annual Leadership Meeting, which is an annual benchmark of data-driven advertising’s growth trajectory. As social media marketing grew, direct-to-consumer brands became… Continue reading »
by James Hercher // April 12th, 2022 //
»
What’s Next In Ad Quality Measurement? With DoubleVerify CEO Mark Zagorski

More than a decade ago, a tiny group of vendors emerged to help answer a single marketer question: Did my ad run when and where the publisher promised? Since then the verification category has steadily expanded into adjacent areas. Was my ad viewable by the end user? Was it served to a live human? And… Continue reading »
by Zach Rodgers // September 3rd, 2021 //
»
Podcast: Checking In With OpenAP

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify or wherever you listen to podcasts. OpenAP was founded four years ago by a group of TV networks that wanted to bring advanced advertising principles to traditional TV. The original idea was to join forces to improve the consumer ad experience – aligning on things like… Continue reading »
by Zach Rodgers // August 23rd, 2021 //
»
Give Me A Sign, With Vistar Media CEO Michael Provenzano

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Demand for digital signage is finally returning after a horrendous 2020. Vistar Media CEO Michael Provenzano shares an update on COVID’s impact on the category, including his company – a programmatic digital out-of-home provider.  “It was horrible,” Michael… Continue reading »
by Zach Rodgers // August 9th, 2021 //
»
Programmatic Will Drive The Travel Recovery, With Justin Scarborough

Travel marketing budgets were among the first to crash when COVID-19 reared its head. A Skift survey of 756 companies found 90% cut their marketing investments, and an Ad Age analysis found travel ad spending fell 60% in 2020. But travel is slowly coming back – delta variant notwithstanding – along with adjacent categories like… Continue reading »
by Zach Rodgers // August 2nd, 2021 //
»
The Future Of Measurement Is A Hodgepodge

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Kinesso SVP Sarah Rose has some advice for marketers navigating the Great Identity Reset. In a phrase: Be self-reliant. “We’re leaning so much on these larger technology companies to lead the way and provide solutions for us, when… Continue reading »
by Zach Rodgers // July 22nd, 2021 //
»
Closing The Loop On Amazon, With Larry Harris

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Amazon’s search algorithm uses a bunch of different signals to rank products on its landing pages, including depth of product inventory, product page richness and paid media effectiveness. It’s not unlike Google, except that all those signals result… Continue reading »
by Zach Rodgers // July 16th, 2021 //
»
Outside Inc. Gears Up For Membership, With CEO Robin Thurston

Subscribe to AdExchanger Talks on Apple, Google Play, Spotify or wherever you get podcasts. Outside Inc. has, through a string of acquisitions, assembled more than two dozen active lifestyle brands into a single portfolio. The company now owns Backpacker, Women’s Running, Yoga Journal, Outside Magazine, Outside TV, Gaia GPS, SKI, Peloton Magazine, the event registration… Continue reading »
by Zach Rodgers // July 8th, 2021 //
»
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