Jeromy Sonne has experienced the ups and downs of programmatic.
He’s raised money for startups in the past that didn’t work out – but now he has a new company called Daypart.AI focused on ad targeting and analytics.
Sonne only began bootstrapping his current venture in 2023, having missed the heady days of low interest rates and easy money.
Still, there’s gold in them thar hills, and Sonne says there’s an opportunity for a new type of programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.
Zooming out, Sonne shares some “mildly controversial” takes on verification vendors that don’t do what’s promised on the tin.
“I’m not advocating for monetizing some fringe content,” he says. But advertisers should get “more out of their comfort zone” rather than putting themselves in a safe box constructed by brand safety tech.
Also in this episode: A walk down programmatic memory lane, the value of glitzy and cool conferences in Miami or the south of France, remote work vs. hybrid and the hard-earned advice he’d give to any 20-something entrepreneur considering a career in ad tech.
