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»SPO

Roku Stars In The Pre-Cannes Gossip; Don’t Sleep On Automattic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Systems Ro’ Roku insiders are abuzz about a potential acquisition by Netflix, Insider reports.  There’s no firm reporting of a deal, or even of negotiations. But two employees say Roku abruptly closed the trading window to sell vested stock. That kind of trading… Continue reading »
by AdExchanger // June 9th, 2022 //
»
Q1: PubMatic Chugs Along With Revenue Growth And SPO As A Top Priority

It’s chilly out there, but PubMatic had a decent quarter. Organic revenue for Q1 totaled $54.6 million, up 25% year-over-year, representing PubMatic’s seventh consecutive quarter of 20% revenue growth or more. PubMatic’s stock was up a smidge, about .5%, in after-hours trading. CEO Rajeev Goel attributed the company’s consistent revenue growth to PubMatic’s fully in-house… Continue reading »
by Anthony Vargas // May 10th, 2022 //
»
Supply Path Optimization
AdExplainer: What Is Supply-Path Optimization (SPO)?

The complexity and lack of transparency in the programmatic ad buying ecosystem makes it hard to understand who you’re buying from and how big of a bite they’re taking out of a buyer’s ad spend. Hence the need for supply-path optimization (SPO). Simply put, SPO is about buyers identifying the most efficient connections and using… Continue reading »
by Anthony Vargas // April 25th, 2022 //
»
Comic: Don’t Mind Me

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // March 4th, 2022 //
»
Is The Trade Desk Encroaching On SSP Turf With OpenPath?

The Trade Desk recently made waves with the rollout of OpenPath, its direct-to-publisher offering, and its plan to turn off Google Open Bidding, a one-two punch in supply path optimization (SPO). Both of these SPO moves could reshuffle the ad buying ecosystem, making publishers less reliant on SSPs and cutting off a revenue source for… Continue reading »
by Anthony Vargas // March 3rd, 2022 //
»
Publisher Supply-Path Optimization Matters. The Question Is, To Whom?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry DowningHall, SVP of programmatic revenue and strategy at Unwind Media. The Trade Desk’s OpenPath launch filled me with nostalgia. Header bidding early adopters would often speculate about the inevitability of a future where publishers… Continue reading »
by AdExchanger Guest Columnist // February 23rd, 2022 //
»
Google Releases Second-Ever Advanced TV Report; Supreme Court Lets FCC Relax Media Ownership Rules

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Winning Google Ad Manager’s second annual Advanced TV Inventory Report is out, and surprise! Connected TV was a big winner during the pandemic last year. The report analyzed 35 global advanced TV partners. In Q2 2020 — at the height of the downturn… Continue reading »
by AdExchanger // April 5th, 2021 //
»
Julie Tucker, VP of global marketing, Associated Press
The Associated Press Boosted Revenue By Culling Its Ads.txt File

Programmatic advertising used to be an afterthought for The Associated Press. AP, the largest and oldest newswire service in the US, makes the majority of its revenue through a subscription fee that news organizations pay for to access vetted content. But there’s no reason why an entity founded in 1846 can’t also optimize its supply… Continue reading »
by Allison Schiff // March 12th, 2021 //
»
GroupM Strikes Preferred SSP Deal With PubMatic

GroupM wants to move from using 40 to 50 supply partners globally to five to six partners. As part of that push to consolidate its programmatic supply chain, it struck a global deal with the SSP PubMatic. “We want to use our scale effectively to help clients,” said Andrew Meaden, global head of investment at… Continue reading »
by Sarah Sluis // March 9th, 2021 //
»
Marc Goldberg, CRO, Method Media Intelligence
Three Supply Path Optimizations That Brands Are Not Doing Right Now – And Could

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media Intelligence. Supply-path optimization (SPO) is yet another vague ad tech initialism, the definition of which changes depending on who is speaking. Most people think… Continue reading »
by AdExchanger // February 17th, 2021 //
»
See more articles
 

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