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»SPO

Craig Aron, SVP of growth and strategic business development at Bidtellect
SPO: The Future Is Already Here

“The Sell Sider” is a column written by the sell side of the digital media community.  Today's column is written by Craig Aron, SVP of growth and strategic business development at Bidtellect. Never has it been clearer that the programmatic ecosystem is in need of reform. As Archimedes once articulated, the shortest path between two... Continue reading »
by AdExchanger // December 9th, 2020 //
»
How To SPO

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin O’Sullivan, director of business development, EMEA at Amobee. Supply-path optimization is too often considered shorthand for a wrecking ball mentality that turns off SSPs and publishers in order to consolidate... Continue reading »
by AdExchanger // November 23rd, 2020 //
»
Will 2021 Be The Year SPO And DPO Reconcile?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president at VRTCAL. A good compromise, “Seinfeld” co-creator Larry David once joked, is one where both parties are dissatisfied. Between ad tech’s buy side and sell side,... Continue reading »
by AdExchanger // November 17th, 2020 //
»
It’s Time To Zero In On Demand-Path Optimization

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wenda Zhou, publisher product lead at IPONWEB. The quest for cleaner supply has been high on the buyer agenda for some time, with much written about why routes through... Continue reading »
by AdExchanger // November 11th, 2020 //
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As CTV Grows, Advertisers Need To Understand And Embrace SPO

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Max Knight, VP of analytics services at Amobee. Ask connected TV (CTV) advertisers what supply-path optimization (SPO) means and you’ll hear a hodgepodge of answers that include selecting exchange partners, avoiding resellers and making... Continue reading »
by AdExchanger // October 26th, 2020 //
»
The Next Phase In SPO Is Based On Value Creation

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Shaughnessy, senior vice president of operations and partnerships at Kargo. The economic downturn caused by COVID-19 has accelerated supply-path optimization (SPO) conversations and will force suppliers that don’t exceed buyer demands and expectations... Continue reading »
by AdExchanger // July 15th, 2020 //
»
SPO unintended consequences
Doing SPO? Be Aware Of These Unintended Consequences

Supply-path optimization (SPO) has become a selling point for agencies looking to bring value and savings to clients in programmatic. An SPO strategy allows buyers to cut out players in the programmatic supply chain that don’t add value, such as resellers or exchanges that sell only duplicative inventory, while simultaneously funneling more spend toward exchanges... Continue reading »
by Alison Weissbrot // June 30th, 2020 //
»
Turning Off A Supply Source Is More Complicated Than It Seems

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Berkowitz, solutions architect at Jounce Media. In the age of supply-path optimization (SPO), marketers are more deeply evaluating how their bids reach publishers, and many brands and agencies are... Continue reading »
by AdExchanger // May 5th, 2020 //
»
Comic: The New SPO

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // April 10th, 2020 //
»
The Big Story: Coronavirus Fears And SSP/Agency Handshakes

The new coronavirus is wreaking havoc worldwide as uncertainty reigns, and marketers aren’t immune. This week on The Big Story, the team diagnoses the effect of COVID-19 on 2020 ad budgets, work productivity and the industry conference circuit. Advertisers won’t necessarily spend less, but they will probably start shifting budget to channels where they know... Continue reading »
by Allison Schiff // March 5th, 2020 //
»
See more articles
 

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