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»SPO

Google Releases Second-Ever Advanced TV Report; Supreme Court Lets FCC Relax Media Ownership Rules

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Winning Google Ad Manager’s second annual Advanced TV Inventory Report is out, and surprise! Connected TV was a big winner during the pandemic last year. The report analyzed 35 global advanced TV partners. In Q2 2020 — at the height of the downturn... Continue reading »

by AdExchanger // April 5th, 2021 //
»
The Associated Press Boosted Revenue By Culling Its Ads.txt File

Programmatic advertising used to be an afterthought for The Associated Press. AP, the largest and oldest newswire service in the US, makes the majority of its revenue through a subscription fee that news organizations pay for to access vetted content. But there’s no reason why an entity founded in 1846 can’t also optimize its supply... Continue reading »

by Allison Schiff // March 12th, 2021 //
»
GroupM Strikes Preferred SSP Deal With PubMatic

GroupM wants to move from using 40 to 50 supply partners globally to five to six partners. As part of that push to consolidate its programmatic supply chain, it struck a global deal with the SSP PubMatic. “We want to use our scale effectively to help clients,” said Andrew Meaden, global head of investment at... Continue reading »

by Sarah Sluis // March 9th, 2021 //
»
Marc Goldberg, CRO, Method Media Intelligence
Three Supply Path Optimizations That Brands Are Not Doing Right Now – And Could

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media Intelligence. Supply-path optimization (SPO) is yet another vague ad tech initialism, the definition of which changes depending on who is speaking. Most people think... Continue reading »

by AdExchanger // February 17th, 2021 //
»
District M And Sharethrough Merge To Form Single Exchange

District M and Sharethrough will merge to form a single exchange covering native, display, mobile, instream and video. Their combined scale serves a dual purpose. First, it puts them in a better position with buyers, who are working with fewer, but larger exchanges. Second, the two companies will double their revenue, putting them in a... Continue reading »

by Sarah Sluis // February 9th, 2021 //
»
Chris Kane, founder, Jounce Media
Lessons Learned From SPO 1.0

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kane, founder at Jounce Media. Depending on when you start the clock, we’re now two to three years into the first wave of supply path optimization (SPO). Here’s what we’ve learned... Continue reading »

by AdExchanger // February 2nd, 2021 //
»
Craig Aron, SVP of growth and strategic business development at Bidtellect
SPO: The Future Is Already Here

“The Sell Sider” is a column written by the sell side of the digital media community.  Today's column is written by Craig Aron, SVP of growth and strategic business development at Bidtellect. Never has it been clearer that the programmatic ecosystem is in need of reform. As Archimedes once articulated, the shortest path between two... Continue reading »

by AdExchanger // December 9th, 2020 //
»
How To SPO

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin O’Sullivan, director of business development, EMEA at Amobee. Supply-path optimization is too often considered shorthand for a wrecking ball mentality that turns off SSPs and publishers in order to consolidate... Continue reading »

by AdExchanger // November 23rd, 2020 //
»
Will 2021 Be The Year SPO And DPO Reconcile?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president at VRTCAL. A good compromise, “Seinfeld” co-creator Larry David once joked, is one where both parties are dissatisfied. Between ad tech’s buy side and sell side,... Continue reading »

by AdExchanger // November 17th, 2020 //
»
It’s Time To Zero In On Demand-Path Optimization

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wenda Zhou, publisher product lead at IPONWEB. The quest for cleaner supply has been high on the buyer agenda for some time, with much written about why routes through... Continue reading »

by AdExchanger // November 11th, 2020 //
»
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