Thinking Outside The Chumbox; Divine Inspiration
NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social video than TV.
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Social video ad spend
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The IAB Predicts Social Video Will Overtake CTV This Year
The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.