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»digital video

Comcast Technology Solutions Has A Unified Platform To Deal With Wonky Workflow

On Wednesday, Comcast Technology Solutions (CTS), a division of Comcast Cable, rolled out a self-serve platform that automates the complex process of connecting a media plan to the creative workflow and also unifies linear and digital ad management. The CTS ad suite ingests an advertiser’s media buy – which could include hundreds or even thousands of... Continue reading »
by Allison Schiff // May 22nd, 2019 //
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VideoAmp Enters Serious Growth Mode With $70 Million In New Funding

Video tech startup VideoAmp is on a hiring spree, thanks to a $70 million cash infusion. The round, announced Wednesday, was led by investment bank The Raine Group, which kicked in $50 million. Ankona Capital contributed the rest, bringing VideoAmp’s total funding to just over $100 million since 2014. VideoAmp isn’t taking any money off... Continue reading »
by Allison Schiff // May 1st, 2019 //
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Inside The Agency Turf War Over Connected TV

Years ago, TV buyers didn’t bother with connected TV (CTV) because it offered little benefit for a lot of hassle. “Digital players were the earliest adopters. Because it was TV-like, everyone wanted to get into the video game.” said Gibbs Haljun, total US investment lead at Mindshare. But young viewers leaving linear TV changes that... Continue reading »
by Sarah Sluis // March 18th, 2019 //
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Amobee Closes Videology Deal As The Duo Chart A Course To Take On Advanced TV

Amobee just crossed the final T on its acquisition of advanced TV and video ad platform Videology. The deal, which closed on Tuesday, marks both the end of a tumultuous few years for Videology and a fresh start for a company that foundered despite solid technology and a shrewd vision. The Videology name will be... Continue reading »
by Allison Schiff // August 28th, 2018 //
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Tension Between Facebook And WhatsApp Over Ads; Inside The Fox Sports 'Pivot To Video'

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Justifying $22B The Wall Street Journal does a post-mortem on strife at Facebook that led to the resignation of WhatsApp’s founders. Facebook paid $22 billion to acquire WhatsApp in 2014, and as the years ticked by, Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg... Continue reading »
by AdExchanger // June 6th, 2018 //
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Forrester On Addressable TV: ‘It’s Not Just Experimentation, It’s Real This Time – Thank God’

This isn’t a test: Data-driven TV planning is finally having its moment. About 15-17% of advertisers in the US already regularly include addressable or advanced TV buys in their media plans, according to a joint Forrester/Association of National Advertisers survey of 126 ANA members released Wednesday. An additional 20-30% of advertisers plan to start dipping... Continue reading »
by Allison Schiff // May 16th, 2018 //
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Boutique Wine Brand Josh Cellars Raises A Glass To Digital Video

Wine brand Josh Cellars doesn’t have a taste for traditional media. “We made a choice to stay away from broadcast TV and cable, at least for now,” said Renato Reyes, CMO of Josh Cellars’ parent company, Deutsch Family Wine and Spirits, whose portfolio also includes more household names. Deutsch is the US distributor of Yellow... Continue reading »
by Allison Schiff // December 12th, 2017 //
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Podcast: Who Doesn't Envy Hulu?

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As big brands seeking younger audiences move TV budgets online, some have been put off by digital's triple threat: brand safety, viewability and fraud. Hulu is there for them. Hulu basically offers the benefits of TV in a digital buy, according to Doug Fleming, Hulu’s... Continue reading »
by Zach Rodgers // October 19th, 2017 //
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When Video Inventory Is Scarce, Bonnier Turns To Automation

As the demand for digital video increases, publishers like Bonnier Corp. are turning to automation to beef up their inventory. With more than 35 special-interest titles, including Field & Stream, Popular Science and Outdoor Life, Bonnier’s editors spend a lot of time on video creation. Even so, “when it comes to a lot of our... Continue reading »
by Allison Schiff // February 16th, 2017 //
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To Cut Video Ad Fraud, Heineken Focuses On Partners And Contract Terms

When Heineken moved more of its advertising budget to digital video, it didn’t see results. “Digital never rose to the top [in marketing mix models], in an almost mind-boggling way,” said Ron Amram, VP of media for Heineken USA. But Heineken knew its audience was moving to digital environments, so it didn’t want to leave... Continue reading »
by Sarah Sluis // March 9th, 2016 //
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