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»digital video

NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition

NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve campaign measurement capabilities and reduce ad repetition across the network’s automated One Platform. Ad-ID was founded by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) back in 2002 as... Continue reading »
by Tony Rifilato // July 23rd, 2021 //
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Frans Vermeulen COO Tru Optik
Three Digital Video Trends Shaking Up The Linear Market

"On TV & Video" is a column written by the sell side of the digital media community. Today’s column is written by Frans Vermeulen, Chief Operating Officer at Tru Optik, a TransUnion Company Advanced TV has a lot to recommend it as an advertising channel. Marketers see it as an opportunity to transition away from... Continue reading »
by AdExchanger Guest Columnist // June 7th, 2021 //
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CTV Drives Digital Video Ad Spend; Twitter Snaps Up Scroll

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV On Top People love to talk about streaming surpassing linear TV viewership, and that trend shows no sign of slowing down. Digital video advertising is on track to account for more than half of total video ad spend and to outpace traditional TV... Continue reading »
by AdExchanger // May 5th, 2021 //
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House Dems Inquire About Facebook Weapons Ads; Networks Push Linear Ad Dollars To Streaming

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Guns And Misinformation Facebook is in the line of fire, with House Democrats demanding answers over how the company targeted gun accessory ads next to misinformation about the election as well as news about the Jan. 6 US Capitol riot. CNBC reports that 23... Continue reading »
by AdExchanger // March 9th, 2021 //
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Digital Buoys Global Ad Spend Big Time During The Pandemic

GroupM, Magna and Zenith released global ad spend forecasts on Monday, and all agree that 2020 was not the catastrophe many had predicted. Disaster was averted in large part due to the accelerated shift to digital during the pandemic. Global advertising fell by 5.8% in 2020, according to GroupM, which “could have been worse” and... Continue reading »
by Tony Rifilato // December 7th, 2020 //
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EMarketer: Digital Video Will Take A Hit In The US But Could Still Grow Through The Crisis

Even if digital video continues to grow through the COVID-19 crisis, growth rates will decline dramatically in the first half of 2020 from previous estimates, according to an eMarketer forecast released Friday. Digital video ad spend in the United States could potentially grow 7.8% during the first half of 2020 to $17 billion or, on... Continue reading »
by Alison Weissbrot // April 20th, 2020 //
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Comcast Technology Solutions Has A Unified Platform To Deal With Wonky Workflow

On Wednesday, Comcast Technology Solutions (CTS), a division of Comcast Cable, rolled out a self-serve platform that automates the complex process of connecting a media plan to the creative workflow and also unifies linear and digital ad management. The CTS ad suite ingests an advertiser’s media buy – which could include hundreds or even thousands of... Continue reading »
by Allison Schiff // May 22nd, 2019 //
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VideoAmp Enters Serious Growth Mode With $70 Million In New Funding

Video tech startup VideoAmp is on a hiring spree, thanks to a $70 million cash infusion. The round, announced Wednesday, was led by investment bank The Raine Group, which kicked in $50 million. Ankona Capital contributed the rest, bringing VideoAmp’s total funding to just over $100 million since 2014. VideoAmp isn’t taking any money off... Continue reading »
by Allison Schiff // May 1st, 2019 //
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Inside The Agency Turf War Over Connected TV

Years ago, TV buyers didn’t bother with connected TV (CTV) because it offered little benefit for a lot of hassle. “Digital players were the earliest adopters. Because it was TV-like, everyone wanted to get into the video game.” said Gibbs Haljun, total US investment lead at Mindshare. But young viewers leaving linear TV changes that... Continue reading »
by Sarah Sluis // March 18th, 2019 //
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Amobee Closes Videology Deal As The Duo Chart A Course To Take On Advanced TV

Amobee just crossed the final T on its acquisition of advanced TV and video ad platform Videology. The deal, which closed on Tuesday, marks both the end of a tumultuous few years for Videology and a fresh start for a company that foundered despite solid technology and a shrewd vision. The Videology name will be... Continue reading »
by Allison Schiff // August 28th, 2018 //
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