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»FuboTV

Comedian Hasan Minhaj, who hosted YouTube's Brandcast Delivered presentation.
NewFronts Highlight Power Of CTV – And The Value Of New Ad Products

This year’s NewFronts cemented streaming as a main vehicle to reach TV audiences following a massive shift in viewing behavior fueled by the ongoing COVID-19 pandemic. The theme of the IAB’s three-day event was “Living The Stream,” and this year’s presenters reflected the big changes in a programming market that has seen the launch of... Continue reading »
by Tony Rifilato // May 6th, 2021 //
»
Converged TV At The Tipping Point, With FuboTV’s Diana Horowitz

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Streaming TV adoption has accelerated to the point where a large majority of US households contain a connected TV device, and nearly as many (78%, per Leichtman Research) subscribe to at least one streaming service. But marketers are... Continue reading »
by Zach Rodgers // March 26th, 2021 //
»
FuboTV UID
FuboTV Is The First CTV Platform To Join Unified ID 2.0

Batter up: On Thursday, sports-focused live TV streaming service FuboTV became the first connected TV company to join the Unified ID 2.0 initiative. UID 2.0 is an open-source industry effort originally spearheaded by The Trade Desk that aims to create an alternative to third-party cookies using hashed or encrypted email addresses. FuboTV’s support expands UID... Continue reading »
by Allison Schiff // February 4th, 2021 //
»
Georgia Runoff Drives Nearly $500 Million In Ad Buys; What Will Happen To Section 230?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Runaway Runoffs With the control of the U.S. Senate hanging in the balance, all eyes were on Georgia leading up to the runoff elections on Jan. 5 –and where there are eyes, ad dollars follow. Axios reports that the two Georgia Senate runoff races... Continue reading »
by AdExchanger // January 6th, 2021 //
»
Diana Horowitz, SVP of ad sales, FuboTV
FuboTV: Advertising Is ‘A Pillar Of Our Growth’

Newly public livestreaming TV service FuboTV hired its first SVP of ad sales in June. “That in itself speaks to the importance that we’re putting on the ad sales piece,” said Diana Horowitz, the Scripps and Comcast vet now filling that newly created role at Fubo. Fubo, which reported its first earnings in early November,... Continue reading »
by Allison Schiff // November 16th, 2020 //
»
streaming revolution
Fubo TV IPOs; Programmatic Buyers Crave Transparency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stock Market FOMO For Fubo The revolution will not be televised – but it might just be livestreamed. The sports-focused streaming services FuboTV, which merged with Facebank Group in early 2020, filed for a public offering on the New York Stock Exchange, reports Fast Company. According to... Continue reading »
by AdExchanger // October 5th, 2020 //
»
Sports SVOD Service FuboTV Finds Room For Ads

In its short, two-year lifespan, FuboTV, a streaming video service specializing in live sports content, has mostly monetized through paid subscriptions. But after raising a $55 million Series C round in June – and pushing to grow subscribers for its new skinny bundle, Fubo Premier – it’s turned its attention to its tech stack. FuboTV... Continue reading »
by Kelly Liyakasa // August 31st, 2017 //
»
 

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