The Many Ways AI Can Influence A Purchase; ‘Premium’ TV Is So Fetch
The IAB has a new framework for AI attribution; what does “premium” TV mean, anyway?; and the ups and downs of Claude’s new usage policies.
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Mike Treon
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TV Manufacturer Telly Touts Programmatic Home Screen Ads
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend.
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Magnite Adds A Data-Quality Layer To Its CTV Inventory
Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops.
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It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers
Blockgraph is officially hopping on the self-service CTV platform bandwagon. On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.
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Innovid Wants To Create Harmony Within The CTV Supply Chain
TV inventory shrinks as supply paths proliferate. To help organize the chaos, video ad server Innovid launched a new SPO product called Harmony Direct to give media buyers the shortest path possible to CTV ad supply.