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»Interactive Advertising Bureau

IAB: US Digital Growth Remains Strong But Shows Signs Of Slowing

Digital is still growing faster than any other advertising medium in the United States, but the segment is starting to show signs of maturing. US digital advertising revenues grew 17% YoY in the first half of 2019, reaching $58 billion, according to the IAB’s internet advertising revenue report, released Monday. While that’s the highest first-half... Continue reading »
by Alison Weissbrot // October 21st, 2019 //
»
IAB: Digital Ad Industry Continues Surge, Fueled By Mobile

Digital ad revenue continues to rise at the expense of traditional media. In the first half of 2017, digital advertising revenue grew 23% to $40 billion, according to the Interactive Advertising Bureau and PricewaterhouseCooper’s Internet Advertising Revenue report, released Wednesday. Read it. Digital’s growth represents a 22.6% increase from last year, and it’s the largest... Continue reading »
by Alison Weissbrot // December 20th, 2017 //
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Mobile Dominates Digital Growth, But IAB Nods To Digital Audio As Revenues Surge

While the big story from the Interactive Advertising Bureau’s (IAB) 2016 digital ad revenue report is that mobile accounted for over half of digital ad spend, digital audio spend was finally significant enough to merit its own category. The biannual report, released Wednesday, shows digital audio spend hit $1.1 billion in 2016, “passing the threshold... Continue reading »
by Alison Weissbrot // April 26th, 2017 //
»
Clean Ads IO: Consumers Are Forgotten Amid Industry Concerns

Advertisers don’t have a strong enough grip on the technological ecosystem to make informed buying decisions, agreed leaders of several leading ad organizations at AdExchanger’s Clean Ads IO conference. Panelists from the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB) got on stage in New... Continue reading »
by Alison Weissbrot // May 26th, 2016 //
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Findings From VivaKi AOD, IAB Support Mobile’s Rising Supremacy

Digital ad revenues in the US hit an historic high in the first half of 2014, reaching $23.1 billion, according to the IAB’s Internet Advertising Revenue Report released Monday. Notably, the IAB reported that mobile jumped 76% YoY and overtook banner ads. In another Monday release, the VivaKi AOD Benchmark Report saw CPMs increase across display, social,... Continue reading »
by Liz Rowley // October 21st, 2014 //
»
IAB: Search And Display Fuel $19.3B In Worldwide Mobile Ad Revenue

Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly doubling 2012's $10.1 billion (the IAB's previously reported 2012 figure was $8.9 billion, but IAB has since updated it to reflect actuals instead of estimates and different exchange... Continue reading »
by Sam Spector // August 14th, 2014 //
»
Google To Publishers: Programmatic And Direct Sales Can Cohabitate

Google executives have been banging the drum on "premium programmatic" for months now, calling out the false dichotomy between automated media buys and traditional direct selling. In a discussion with Steve Sullivan, the Interactive Advertising Bureau's VP of Ad Technology, Scott Spencer, director of Product Management at Google, offered outlines for the company's approach, including assurances... Continue reading »
by David Kaplan // February 8th, 2013 //
»
A Viewability Technology Primer, Part 1: Promises & Pitfalls

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is part one of a two-part overview of the technology issues associated with ad viewability (Read part 2). It is by Jeremy Stanley, Chief Technology Officer, Collective & Co-Chair, IAB 3MS/Viewable Impressions Implementation... Continue reading »
by AdExchanger // November 30th, 2012 //
»
Trade Groups Release Some Viewability Data; IAB Says Metric Not Ready for Primetime

The Interactive Advertising Bureau, Media Ratings Council, and other associations recently completed a study of viewable impressions conducted with  17 advertisers across 12 agencies that encompassed roughly 3 billion impressions. The MRC aggregated and analyzed the data, and released a handful of nuggets publicly. Jessica Sanfilippo, Group Media Director with participating agency 360i, discussed some details of the... Continue reading »
by David Kaplan // November 21st, 2012 //
»

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