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»Randall Rothenberg

IAB's Randy Rothenberg, Author Tim Hwang, Spar Over Privacy And Digital Advertising

How to manage the tradeoff between personalized advertising and privacy is a familiar debate. Whether personalized advertising – or advertising, full stop – works is a less common direction. But in a debate organized by Facebook (surprise!) between IAB CEO Randall Rothenberg and “Subprime Attention Crisis” author Tim Hwang, Hwang challenged the widely accepted notion... Continue reading »
by Sarah Sluis // April 9th, 2021 //
»
The Big Story: The More Things Change …

The digital advertising world is changing faster than the seasons. At the Interactive Advertising Bureau, Randall Rothenberg, who held the top spot for 14 years, is stepping into an executive chairman role, while David Cohen, IAB president since March, is taking over. Not only will Cohen become CEO of IAB, he also inherits that same... Continue reading »
by Ryan Joe // September 10th, 2020 //
»
David Cohen, CEO & Randall Rothenberg, executive chairman, IAB
IAB Names David Cohen As New CEO; Randall Rothenberg Moves To Exec Chair Role

The Interactive Advertising Bureau has a new chief exec. David Cohen, who joined the IAB as president in March (three days before the White House declared COVID-19 a national emergency), is stepping into the top role, the trade org said Wednesday. He’ll also serve as CEO of the IAB Tech Lab, the body responsible for... Continue reading »
by Allison Schiff // September 9th, 2020 //
»
Randall Rothenberg: The Cookie’s Death Heralds A Better Future For The Web

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Randall Rothenberg, CEO at the Interactive Advertising Bureau (IAB). Last week Google sent shock waves across the industry when it announced it would phase out third-party cookies for Google Chrome... Continue reading »
by AdExchanger // January 24th, 2020 //
»
Comic: Great Expectations

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...  
by AdExchanger // February 15th, 2019 //
»
Clean Ads IO: Consumers Are Forgotten Amid Industry Concerns

Advertisers don’t have a strong enough grip on the technological ecosystem to make informed buying decisions, agreed leaders of several leading ad organizations at AdExchanger’s Clean Ads IO conference. Panelists from the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB) got on stage in New... Continue reading »
by Alison Weissbrot // May 26th, 2016 //
»
Ad Blocking – Unlike Fraud – Comes At The User’s Behest

If ad blocking is war, long-tail publishers will likely be its earliest casualties. “Ad blocking is a threat to the whole industry, but it has an especially high impact for the small publishers who make up so much of the rich fabric that is the digital experience,” said Randall Rothenberg, CEO of the Interactive Advertising... Continue reading »
by Allison Schiff // September 29th, 2015 //
»
IAB Chief Randy Rothenberg On The IAB’s Shift To Tech

The crowd at the IAB’s Annual Leadership Meeting looked about the same as ever – composed of many publishers and tech companies – but with one big difference from last year. As of September, tech companies are now voting members of the IAB. Some at the meeting barely registered the change, since tech companies have... Continue reading »
by Sarah Sluis // February 12th, 2015 //
»
IAB Vs Mozilla: Randall Rothenberg Takes The Gloves Off

As the debate over the intersection of consumer privacy and online advertising rages, a recent announcement that browser maker Mozilla would work with Stanford's Center for Internet and Society to create a "cookie clearinghouse" appears to have poured more fuel on the fire. Debuted by Mozilla CTO Brendan Eich's blog on June 19, and then reiterated in... Continue reading »
by John Ebbert // July 1st, 2013 //
»
If 'Native' Is The New Advertising, Facebook And Twitter Are The New Networks

Both major publishers like Forbes and startups like Buzzfeed have found there's little point in trying to replicate the traditional ad model when it comes to digital. And even programmatic has its limits, in their view. In what was billed as a "debate" on the value or hype of native advertising at the Interactive Advertising... Continue reading »
by David Kaplan // February 26th, 2013 //
»
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