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Facebook (Finally) Takes Some Action On Political Ads; Brands Demand Flexibility On Their TV Spend

Baby Steps Facebook will block political ads in the week leading up to the US Presidential election in an effort to suppress misinformation. The platform will also flag posts that come from candidates either claiming victory before the official results are finalized or trying to dispute the outcome. Facebook has already restricted the ability to... Continue reading »
by AdExchanger // September 4th, 2020 //
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The Trade Desk Readies New Unified ID For Cookieless Future; Facebook Aims Copycat Playbook At TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Re-Unified The Trade Desk is updating its Unified ID solution, a shared third-party cookie pool for advertisers and ad tech companies, to function in post-cookie advertising, Adweek reports. The project will be open source, so anyone can use the currency, though The Trade Desk’s... Continue reading »
by AdExchanger // July 29th, 2020 //
»
Google Reorg Puts Search Under Ad Boss Raghavan; State AGs May Seek Breakup Of Google Ad Tech Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tying Together The Googleverse Google has undergone several re-orgs since Prabhakar Raghavan took over as SVP of advertising and commerce in 2018. And the changes are still coming. This week, Google CEO Sundar Pichai told employees that Raghavan will also lead Search, including news,... Continue reading »
by AdExchanger // June 8th, 2020 //
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McCormick Modifies Its Messaging Based On Pinterest Search Data

Pinterest would’ve had a pretty decent first quarter if it wasn’t for … the coronavirus, of course. But engagement is at an all-time high, and the immediacy of what people are searching for is changing, said Arthur Sevilla, Pinterest’s head of global vertical strategy. The shift first became noticeable in early April. “It’s gone from... Continue reading »
by Allison Schiff // May 11th, 2020 //
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Another Agency Reorg: MDC Media Partners Centralizes Its Programmatic, Search And Social Talent

MDC Partners is the latest holding company to place its programmatic, search and social talent into a team that spans across its media network, MDC Media Partners. The group, which doesn’t have a name, was announced internally on Thursday and contains roughly 100 experts across biddable media and digital planning from agencies Assembly, Unique Influence... Continue reading »
by Alison Weissbrot // November 14th, 2019 //
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Facebook Is A Sleeping Giant In Search; Advocacy Group Challenges FTC Settlement

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Quite Settled  The Electronic Privacy Information Center (EPIC), a prominent public research interest group, filed a complaint against the FTC’s $5 billion settlement with Facebook, arguing the deal is an unjustified victory for Facebook that fails to protect consumer privacy. The group is... Continue reading »
by AdExchanger // July 29th, 2019 //
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Zenith And Magna: Total Ad Spend Growth May Be Soft, But Mobile, Search And Social Are Superstars

There’s no more US presidential election or splashy Summer Olympics to prop up ad spend, but there is still growth to be found – especially on the mobile front. Although the growth rate in total ad spend has slowed, global mobile advertising is on pace to reach $110 billion this year, surpassing the $100 billion mark... Continue reading »
by Kelly Liyakasa // June 19th, 2017 //
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Microsoft Pilots Custom Audience Targeting On Bing, Powered By Adobe’s DMP

Microsoft is beta testing a feature on its Bing search engine called Custom Audiences. It is designed to improve targeting by letting advertisers upload first-party files like CRM, purchase history and subscription data. If advertisers want to participate in the beta test, which has been underway for several months, advertisers must upload their data via... Continue reading »
by Kelly Liyakasa // June 13th, 2017 //
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iCrossing President On Voice Search: 'I Don’t Even Think Google Knows How It Will Develop'

Since iCrossing entered the market as a search agency in 1998, digital spend has expanded to social, display and mobile, all of which are table stakes. As a result, iCrossing expanded into a full-service agency, eventually getting acquired by Hearst in 2010. Since then, it’s snagged AOR accounts for clients like Bayer, Church and Dwight and... Continue reading »
by Alison Weissbrot // February 10th, 2017 //
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It’s Pin A Long Time Comin’: Pinterest Adds Search Advertising

Pinterest introduced its first search ad offering Wednesday, almost seven years after the company launched. “Now we believe we’re at a place where we understand how people are leveraging the platform and using it to plan their lives,” said Michael Akkerman, head of Pinterest’s marketing partners program. The new search functionality comes via Kenshoo, an... Continue reading »
by James Hercher // February 1st, 2017 //
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