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Another Agency Reorg: MDC Media Partners Centralizes Its Programmatic, Search And Social Talent

MDC Partners is the latest holding company to place its programmatic, search and social talent into a team that spans across its media network, MDC Media Partners. The group, which doesn’t have a name, was announced internally on Thursday and contains roughly 100 experts across biddable media and digital planning from agencies Assembly, Unique Influence... Continue reading »
by Alison Weissbrot // November 14th, 2019 //
»
Facebook Is A Sleeping Giant In Search; Advocacy Group Challenges FTC Settlement

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Quite Settled  The Electronic Privacy Information Center (EPIC), a prominent public research interest group, filed a complaint against the FTC’s $5 billion settlement with Facebook, arguing the deal is an unjustified victory for Facebook that fails to protect consumer privacy. The group is... Continue reading »
by AdExchanger // July 29th, 2019 //
»
Zenith And Magna: Total Ad Spend Growth May Be Soft, But Mobile, Search And Social Are Superstars

There’s no more US presidential election or splashy Summer Olympics to prop up ad spend, but there is still growth to be found – especially on the mobile front. Although the growth rate in total ad spend has slowed, global mobile advertising is on pace to reach $110 billion this year, surpassing the $100 billion mark... Continue reading »
by Kelly Liyakasa // June 19th, 2017 //
»
Microsoft Pilots Custom Audience Targeting On Bing, Powered By Adobe’s DMP

Microsoft is beta testing a feature on its Bing search engine called Custom Audiences. It is designed to improve targeting by letting advertisers upload first-party files like CRM, purchase history and subscription data. If advertisers want to participate in the beta test, which has been underway for several months, advertisers must upload their data via... Continue reading »
by Kelly Liyakasa // June 13th, 2017 //
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iCrossing President On Voice Search: 'I Don’t Even Think Google Knows How It Will Develop'

Since iCrossing entered the market as a search agency in 1998, digital spend has expanded to social, display and mobile, all of which are table stakes. As a result, iCrossing expanded into a full-service agency, eventually getting acquired by Hearst in 2010. Since then, it’s snagged AOR accounts for clients like Bayer, Church and Dwight and... Continue reading »
by Alison Weissbrot // February 10th, 2017 //
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It’s Pin A Long Time Comin’: Pinterest Adds Search Advertising

Pinterest introduced its first search ad offering Wednesday, almost seven years after the company launched. “Now we believe we’re at a place where we understand how people are leveraging the platform and using it to plan their lives,” said Michael Akkerman, head of Pinterest’s marketing partners program. The new search functionality comes via Kenshoo, an... Continue reading »
by James Hercher // February 1st, 2017 //
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Criteo Paves The Way For More Purchase Intent With Predictive Search

Just weeks after acquiring HookLogic for $250 million in an all-cash deal, Criteo is pushing into paid search. Criteo played primarily in performance display until now, but its Predictive Search product marks its first major move into a different part of the marketing funnel. It’s a $33.2 billion market that’s dominated by Google, whose Shopping... Continue reading »
by Kelly Liyakasa // October 25th, 2016 //
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Google Credits Mobile And Video Investments For Strong Revenue Growth

Google parent Alphabet finished out Q2 2016 with $21.5 billion in overall revenue, a 21% jump from Q2 2015. It's also a notable acceleration of growth rate from that year-ago quarter, when top line revenue grew 11%. [Read the earnings release.] The company chalked up the faster growth to investments in mobile and video. “The strength of the quarter... Continue reading »
by James Hercher // July 28th, 2016 //
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Google Offers Call Center Measurement As Sales Calls Become Cool Again

Google launched a customer call center measurement and attribution solution on Wednesday alongside new research on call-based marketing. The product uses a unique identifier placed on Google’s search ads with tap-to-call functionality to tie inbound calls to an AdWords campaign. If the user goes to the company site instead and ends up making a call... Continue reading »
by James Hercher // July 20th, 2016 //
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Digital To Surpass Print At YP

The company formerly known as Yellow Pages has worked hard in recent years to transfer its historical strength – helping consumers find local businesses via large printed books – into a business that’s now booking more than $1 billion in digital revenue. YP acquired mobile ad firm Sense Networks one year ago and continues to refine and experiment with... Continue reading »
by Sarah Sluis // February 9th, 2015 //
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