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»search

If the ongoing pandemic has demonstrated anything, it’s that pre-packaged pre-COVID consumer data no longer applies.
Search Data Is Becoming A Central Part Of UM’s Strategic Planning Process

If the ongoing pandemic has demonstrated anything, it’s that pre-packaged pre-COVID consumer data no longer applies. “The world has completely changed and there are a lot of stale data sets out there,” said Dominic Joseph, CEO of search intelligence company Captify, which released a self-serve insights, planning and activation platform on Wednesday called Sense. Several... Continue reading »
by Allison Schiff // February 10th, 2021 //
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Shopping For Retail Media? Browse The Lessons Learned From Search Marketing First

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Wiener, CEO at Profitero. Hardly a material line item a year ago, retail media is the new black – capturing the attention of brand marketers, and getting them to open... Continue reading »
by AdExchanger // January 19th, 2021 //
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John Donahue, CEO and co-founder, WLxJS
Why The Narrow Scope Of The DOJ’s Antitrust Suit Could Solidify Google’s Power

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS. The Justice Department’s antitrust suit against Google alleges that the search giant created and subsequently abused a monopolistic position in, well, search. And... Continue reading »
by AdExchanger // November 16th, 2020 //
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Forget About Ad Tech, The DOJ's Antitrust Lawsuit Against Google Zeroes In On Search

Do a word search of the Justice Department’s antitrust lawsuit against Google, filed on Tuesday, and you won’t find … a single reference to DoubleClick, YouTube or DV360. As expected, the focus of the DOJ’s long-awaited filing, the result of an investigation that began well over a year ago, is squarely on Google’s alleged (gotta... Continue reading »
by Allison Schiff // October 20th, 2020 //
»
Facebook (Finally) Takes Some Action On Political Ads; Brands Demand Flexibility On Their TV Spend

Baby Steps Facebook will block political ads in the week leading up to the US Presidential election in an effort to suppress misinformation. The platform will also flag posts that come from candidates either claiming victory before the official results are finalized or trying to dispute the outcome. Facebook has already restricted the ability to... Continue reading »
by AdExchanger // September 4th, 2020 //
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The Trade Desk Readies New Unified ID For Cookieless Future; Facebook Aims Copycat Playbook At TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Re-Unified The Trade Desk is updating its Unified ID solution, a shared third-party cookie pool for advertisers and ad tech companies, to function in post-cookie advertising, Adweek reports. The project will be open source, so anyone can use the currency, though The Trade Desk’s... Continue reading »
by AdExchanger // July 29th, 2020 //
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Google Reorg Puts Search Under Ad Boss Raghavan; State AGs May Seek Breakup Of Google Ad Tech Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tying Together The Googleverse Google has undergone several re-orgs since Prabhakar Raghavan took over as SVP of advertising and commerce in 2018. And the changes are still coming. This week, Google CEO Sundar Pichai told employees that Raghavan will also lead Search, including news,... Continue reading »
by AdExchanger // June 8th, 2020 //
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McCormick Modifies Its Messaging Based On Pinterest Search Data

Pinterest would’ve had a pretty decent first quarter if it wasn’t for … the coronavirus, of course. But engagement is at an all-time high, and the immediacy of what people are searching for is changing, said Arthur Sevilla, Pinterest’s head of global vertical strategy. The shift first became noticeable in early April. “It’s gone from... Continue reading »
by Allison Schiff // May 11th, 2020 //
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Another Agency Reorg: MDC Media Partners Centralizes Its Programmatic, Search And Social Talent

MDC Partners is the latest holding company to place its programmatic, search and social talent into a team that spans across its media network, MDC Media Partners. The group, which doesn’t have a name, was announced internally on Thursday and contains roughly 100 experts across biddable media and digital planning from agencies Assembly, Unique Influence... Continue reading »
by Alison Weissbrot // November 14th, 2019 //
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Facebook Is A Sleeping Giant In Search; Advocacy Group Challenges FTC Settlement

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Quite Settled  The Electronic Privacy Information Center (EPIC), a prominent public research interest group, filed a complaint against the FTC’s $5 billion settlement with Facebook, arguing the deal is an unjustified victory for Facebook that fails to protect consumer privacy. The group is... Continue reading »
by AdExchanger // July 29th, 2019 //
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