A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming
Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video.
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The Debate Over Premium Content Is Holding Back Programmatic CTV Growth
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and particularly over their “premium” content.
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PODCAST: The Big Story
The Shrinking Open Web
The open web is getting smaller, with the squeeze happening in two directions: Curated deals are skimming the cream off the open web, and exposed made-for-advertising websites are shuttering.
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3 Ways CTV Advertising Can Get So Much Better
Imagine you’re deep into streaming game five of the NBA playoffs. After enduring the same car commercial countless times, frustration sets in: “Not that truck ad again. I’m not in the market for a car, but even if I were, I’d never buy this now because they practically ruined the game for me.”
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Dunkin' Parent Company Runs On Ad Tech Consolidation
Inspire Brands, the fast-food franchise that owns popular chains such as Dunkin’, Sonic and Arby’s, is rewriting parts of its TV playbook to better manage reach and frequency in streaming media campaigns.