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Microsoft Infuses Audience Targeting Into Its Search Ads

Microsoft is enabling two types of audience targeting to improve search ad performance, which it built to bring its ad offering to parity with Google Ads. Brands can target search ads based on products the person has viewed; and they can target Microsoft audiences similar to their own customers. Both products are still in open... Continue reading »
by Sarah Sluis // September 19th, 2019 //
»
LinkedIn Launches Lookalike Audiences At Last

LinkedIn is rolling out lookalike audiences following a beta testing period that began late last year, the company said Wednesday. Advertisers could already create matched audiences – basically, LinkedIn’s answer to custom audiences – built from a list of target contacts or accounts. The addition of lookalike audiences is a good look for a platform... Continue reading »
by Allison Schiff // March 20th, 2019 //
»
Microsoft Pilots Custom Audience Targeting On Bing, Powered By Adobe’s DMP

Microsoft is beta testing a feature on its Bing search engine called Custom Audiences. It is designed to improve targeting by letting advertisers upload first-party files like CRM, purchase history and subscription data. If advertisers want to participate in the beta test, which has been underway for several months, advertisers must upload their data via... Continue reading »
by Kelly Liyakasa // June 13th, 2017 //
»
Adobe Digital Index: More Marketer Interest For Non-Google Product Ads, Streaming Social Video

When it comes to shopping ads, it’s not all about Google anymore. While Q1 US spend for Google Shopping Ads (formerly Product Listing Ads) was up 37% year over year, Bing/Yahoo is starting to encroach on Google, at least in the United States, where spend increased 72% last quarter, according to the Adobe Digital Index... Continue reading »
by Kelly Liyakasa // April 22nd, 2015 //
»

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