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»MediaRadar

Automation Helps Niche TV Network Reelz Navigate The Cross-Screen Ecosystem

Reelz, an independent cable and satellite TV network, combines technology and direct sales to compete with larger media conglomerates. Although Reelz has added more than 75 new advertisers in the last two years, competition is steep with a sea of brands such as E!, Entertainment Tonight and TMZ dominating the celebrity and entertainment category. But... Continue reading »
by Kelly Liyakasa // January 18th, 2018 //
»
One In Three Publishers Don’t Follow The FTC’s Native Guidelines

This post is not sponsored. Thirty-seven percent of publishers fail to properly label their sponsored content to comply with the FTC enforcement policy issued in December 2015, according to MediaRadar. The ad sales intelligence firm scanned sponsored content ads from 12,000 brands over the course of 2016. The numbers may look bad, but they actually... Continue reading »
by Sarah Sluis // February 28th, 2017 //
»
 

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