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»Justice Department

Behind Instagram Founders' Exit; Snap Fizzles?

Snap Fizzle? This year, eMarketer estimates Snapchat will bring in $662.1 million in US ad revenue, a significant drop from the $1.03 billion it had projected last March. “We now expect that Snap will not break $1 billion in US ad revenue until 2020,” according to the revised figures. The downgrade is mainly due to... Continue reading »
by AdExchanger // September 26th, 2018 //
»
AT&T Closes AppNexus Acquisition; Facebook Restores Crimson Hexagon Data Access

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retired, But Not Resting Justice Department appeal or not, AT&T is full steam ahead with its advertising platform plans. AT&T’s advertising and analytics group, run by Brian Lesser, officially closed its acquisition of AppNexus on Wednesday. Brian O’Kelley, co-founder and CEO of AppNexus, will... Continue reading »
by AdExchanger // August 16th, 2018 //
»

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